Senior Data Insights Director

3 weeks ago


San Francisco, California, United States Palermo Advisors Full time

Job Title: Senior Data Insights Director

About Palermo Advisors

Palermo Advisors is the global leader in ethically sourced fine jewelry. We pioneered a new standard with Beyond Conflict FreeTM Diamonds that surpasses the Kimberley Process to provide our customers with truly ethical, sustainable, and stunning diamonds.

Salary:

$170,000 - $200,000 per year

About the Job

We are seeking an experienced Data Insights Director to play a key role in our mission by helping us better understand how consumers think and act through the Jewelry purchase. You will drive and communicate insights to optimize customer behaviors and the purchase journey, identify key segments across our customers, and drive marketing activities through data.

Key Responsibilities:
  • Lead path to purchase research across categories, identifying new areas to increase overall site conversion, optimize performance, and improve the customer journey.
  • Develop insights on shifting customer perception toward categories and the corresponding impacts on shopping behaviors.
  • Identify growth opportunities by analyzing user behavior, navigation patterns, page performance, and conversion funnels.
  • Understand and define the key factors in ecommerce and showroom experience.
  • Develop tools to understand and track brand strength for the company focused on changes in awareness, familiarity, and consideration over time.

Requirements:
  • 10+ years of relevant Consumer Insights and Digital Analytics leadership experience.
  • Robust understanding of data and analytics technology. Experience leading strategy and implementation for platforms and tools such as GA4, Domo, Snowflake.
  • Demonstrated experience providing insights relating to digital marketing channels and activities (Paid Search, SEO, Affiliates, Display, Paid Social).
  • Experience leading and driving consumer journey and website experience optimization analytics.
  • Experience defining, developing, and communicating CRM and Consumer cohort insights.
  • Experience in consumer segmentation and developing a data-based cohort modeling.
  • The ability to communicate complex concepts to a variety of audiences.
  • Robust analytic, quantitative, statistical, and data interpretation skills, ability to transform data into actionable insights.
  • Demonstrated success in leading and developing high-performing teams, with a track record of driving results through effective team management and mentorship.
  • Exceptional interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization.
  • Self-starter with a proactive and entrepreneurial spirit, able to thrive in a fast-paced environment while maintaining a focus on achieving both business and social goals.
  • Familiarity with HTML, CSS, Google Analytics, and Javascript are a plus.
  • Bachelor's degree or equivalent, preferred.

What We Offer:

We are passionate about the employee experience. That's why we offer an excellent training program and endless opportunities for career growth. In addition, we offer competitive compensation and a robust benefits package, including:

  • Insurance: Medical, dental, and vision insurance kick in on the first day of your 2nd month.
  • 401k match: We know that saving for the future is important. That's why we offer a generous 401k match.
  • Open PTO Policy: We know it's important to recharge and relax.
  • Disability and Life insurance: 100% employer-paid.
  • Pre-Tax Commuter Benefits.
  • Continued Education: Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings.
  • Employee Discounts: You'll receive a generous discount on our jewelry.
  • Wellness Benefits: We offer access to exclusive discounts on gym memberships and more, as well as an Employee Assistance Program for 24/7 access to counseling.
  • Giving Back and Volunteer Opportunities: In addition to our giving back programs, our teams support local initiatives and spend time together by volunteering.


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