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Senior Manager, Data Management and Marketing Science
2 months ago
We are seeking a highly skilled Senior Manager to lead our Data Management and Marketing Science initiatives. As a key member of our team, you will be responsible for developing and implementing data-driven marketing strategies that drive business growth and customer engagement.
Key Responsibilities:- Develop and execute core marketing strategy/discovery projects to identify opportunities that enhance customer communication strategies, increase speed to market, and create operational efficiencies.
- Assess and evaluate the marketing technology stack and operational processes to identify areas for improvement.
- Provide a series of documented recommendations that are specific and applicable to short-term and long-term goals.
- Collaborate with cross-functional teams to implement marketing technology solutions and drive business outcomes.
- Stay up-to-date with industry trends and best practices in data management and marketing science.
- Bachelor's Degree in Business Administration, Interactive Marketing, Strategic Marketing, Product Development, or Information Management.
- 7+ years of relevant experience with digital channels and data-driven marketing, including demonstrable expertise with marketing technologies, campaign management systems, conversion rate optimization platforms, ad serving platforms, web analytics systems, and data management platforms.
- Expertise with Salesforce DMP (formerly called Krux) or Adobe Audience Manager or Oracle Bluekai, or Neustar.
- Strong communication and project management skills, with the ability to work independently and collaboratively as part of a team.
- Flexible with travel when necessary.