Growth Marketing Strategist

23 hours ago


Mount Holly Springs, Pennsylvania, United States Certificial Full time
About the Role

Certificial is seeking a highly skilled Growth Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing data-driven marketing strategies to drive user acquisition, engagement, and retention.

Key Responsibilities
  • Develop and implement comprehensive growth marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, content marketing, and more.
  • Identify and prioritize growth opportunities, and execute strategies to capitalize on them.
  • Manage existing marketing assets, including social media, website, platform UI / UX, and collateral.
  • Analyze user data to identify trends, insights, and opportunities for growth.
  • Conduct A/B testing and other experiments to optimize campaigns and improve conversion rates.
  • Monitor and report on key performance metrics, providing actionable insights and recommendations.
  • Work closely with product, sales, and customer success teams to align marketing efforts with business objectives.
  • Collaborate with the content team to create high-quality, engaging content that drives growth.
  • Partner with external agencies and vendors as needed to execute campaigns.
  • Develop and execute customer acquisition strategies to drive new user growth.
  • Implement retention strategies to increase customer lifetime value and reduce churn.
  • Utilize marketing automation and system transactions to drive user adoption.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience in growth marketing, digital marketing, or a related role.
  • Proven track record of driving user acquisition, engagement, and retention in a digital environment.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Proficiency in marketing tools and platforms such as Google Analytics, SEO tools, email marketing software, and social media advertising.
  • Excellent communication and collaboration skills.
  • Creative thinker with a growth mindset and the ability to thrive in a fast-paced environment.
  • Experience in the SaaS industry or a tech startup environment.
  • Familiarity with marketing automation tools and CRM systems.
  • Knowledge of product-led growth strategies.
What We Offer
  • Competitive base salary, bonus, benefits, and options.
  • Health, dental, and vision insurance.
  • No waiting period for enrollment.
  • 401(k) with company match.
  • Employer-paid STD/LTD.
  • Unlimited PTO.
  • Employee Assistance Program.
  • Special employee discounts.
  • Virtual team-building activities.


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