Master Data Marketing Strategist

5 days ago


Atlanta, Georgia, United States Aquent Full time
Overview

Aquent is a leading Microsoft partner specializing in master data management solutions that enable trusted data and drive business growth. As we enter our next phase of expansion, we're seeking a Product Marketing Manager to support our account-based go-to-market strategy.

Responsibilities
  • Familiarize yourself with our product, target markets, and industry within the first 3 months
  • Build rapport with marketing, product, and sales teams
  • Deliver a 6-month 'plan on a page' for existing products
  • Participate in win/loss analysis interviews and competitor research activities, contributing insights to marketing strategies
  • Play a lead role working with product management for successful product launches, creating and delivering launch materials
Key Skills and Qualifications
  • Industry Experience: You have led growth within Master Data Management and/or Data Governance organizations
  • Tactical Execution: Execute daily product marketing tasks, including product positioning, messaging, and sales enablement
  • Launch Support: Drive product launch execution, coordinating cross-functional activities and creating supporting materials
  • Sales Enablement: Develop and refresh sales enablement materials like battle cards and product one-pagers, and train sales teams on product changes and updates
Requirements
  • Tech Savvy: Understand analytics and various programs to help tell the right story (Gong, Salesloft, Salesforce, Marketo, Chilipiper, Postal.io)
  • $130K - $150K base salary with an ETO of $165K
Benefits
  • Growth on Your Terms: We support your individual career plans and growth through our company values and collaborative work environment
  • Enjoy Where You Work: Become part of a vibrant community dedicated to your career progression
  • Save for Retirement: We offer a 401k retirement plan with company match
  • Stay Healthy: Enjoy comprehensive health, dental, and vision insurance plans, wellness days, and a focus on work-life balance
About Aquent

We are committed to diversity and inclusion, welcoming qualified applicants from all backgrounds, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Alternative methods of applying for employment are available for individuals with disabilities.



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