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Product Development Manager
2 months ago
About the Role:
The Product Development Manager will be responsible for developing product strategies, analyzing financial goals of the product line, and working with Sales and Marketing to deliver the product to the end consumer. This role will involve working closely with the Product Development, Creative, Planning, and Marketing Teams and communicating with key external partners on a regular basis, facilitating product strategy and sales discussions.
Key Responsibilities:
- Develop Product Strategies: Develop product strategies in conjunction with a cross-functional team, managing the process of identifying opportunities, business case creation, licensor review, product briefing with PD and Creative, and hindsight analysis.
- Manage Licensed Property Product Portfolio: Manage licensed property product portfolio and determine timing and implementation of products associated with License. Create brand presentations for internal and external partners.
- Develop Short-Term and Long-Range Plans: Develop short-term and long-range plans for assigned Brands based on historical analysis, market trends, Licensor synergy events, and product portfolio. Create initial business plan, including product concept and design direction.
- Communicate with Internal Cross-Functional Partners: Communicate with internal cross-functional partners to keep all stakeholders up-to-date with strategy shifts or line plan updates. Partner closely with Product Development, Sourcing, Creative, Planning, Marketing, Sales, and Direct to Consumer teams.
- Work with Licensing Team and Licensors: Work in close partnership with Licensing team and Licensors on product strategies that meet licensor requirements and fulfill Company revenue and margin objectives.
- Ensure Accuracy and Data Integrity: Ensure accuracy and data integrity by maintaining line plans, catalogs, and software systems.
- Conduct Seasonal Competitive Shopping Analyses: Conduct seasonal competitive shopping analyses, staying abreast of market trends, pricing strategies, and product innovation.
Requirements:
- Education: Bachelor's degree in Product Development, Merchandising, or similar field preferred; or 1-3 years related experience in product development/creation in the consumer goods industry (apparel, fashion accessories, handbags, footwear, etc.) – fast fashion; or equivalent combination of education and experience.
- Brand Management or Product Management Experience: Brand management or product management experience.
- Communication Skills: Strong communication skills (both verbal and written) and ability to communicate within all levels of the organization (including C-Level) as well as with external partners, retail accounts, and licensors.
- Analytical Skills: Strong analytical skills and the ability to solve problems quickly and accurately.
- Microsoft Office Proficiency: Proficient in Microsoft Office product suite.
