Marketing Director for Senior Living Community

6 days ago


Trenton, Michigan, United States Maple Heights Retirement Community Full time

Maple Heights Retirement Community is seeking a highly skilled Marketing Director to lead our sales efforts and develop strategic marketing initiatives. As a key member of our team, you will be responsible for building relationships with referral sources, planning and coordinating marketing campaigns, and monitoring performance metrics.

Salary:$75,000 - $90,000 per year

Job Description:

The ideal candidate will have a deep understanding of the senior living industry, excellent communication skills, and a proven track record of driving successful marketing initiatives. You will work closely with our community leaders to engage with potential residents and their families, and utilize digital marketing platforms, including social media, to promote our community.

Responsibilities:

  • Establish and maintain relationships with hospitals, skilled nursing facilities, senior centers, and physician offices to generate referrals and build a strong network.
  • Plan and coordinate marketing campaigns across various channels, including digital marketing, print advertising, public relations, health fairs, and community outreach.
  • Monitor marketing performance metrics and analyze data to identify areas for improvement, optimize marketing efforts, and adapt strategies accordingly.
  • Review intakes, follow up with referral sources, and keep detailed records of all contacts.
  • Utilize intimate demographic knowledge of the market area to identify target demographics, industry trends, and competitive positioning.
Required Skills and Qualifications:

We are seeking a highly motivated and organized individual with the following qualifications:

  • 4+ years of experience in marketing and sales, with a focus on the senior living industry.
  • 2+ years of experience in senior living, with a proven track record of success.
  • Able to work independently and collaboratively as part of a team.
  • Excellent written and verbal communication skills, with the ability to effectively convey complex information to diverse audiences.
  • Proficiency in digital marketing platforms, including social media.
  • A passion for working with seniors and a commitment to providing exceptional care and services.
  • Able to travel 75% within the Allen Park area.

Benefits:

  • Several insurance options, including medical, dental, and vision.
  • Access to 401(k) options.
  • Paid time off.


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