Digital Experience Director

2 weeks ago

Framingham, Massachusetts, United States Bose Full time
Job Description

Bose is seeking a highly skilled and experienced Digital Experience Director to join our team. As a key member of our marketing team, you will be responsible for creating a best-in-class premium and immersive experience for consumers on our brand site, driving both engagement and conversion.

Key Responsibilities:
  • Develop and execute a digital experience strategy that drives customer engagement and frictionless conversion.
  • Elevate the website experience to deliver a premium experience focused on discovery and exploration along with conversion.
  • Deliver best-in-class site UX/UI for frictionless journey for different customer segments.
  • Reinforce continuous Test & Learn effort.
  • Make data-driven decisions while constantly testing and learning and consistently providing post-program ROI analysis paired with consumer insights to make recommendations to increase sales and drive a premium brand experience.
  • Regularly benchmark against best-in-class websites.
  • Build and maintain a 3-year site experience innovation roadmap.
  • Partner with Digital Production on prioritization and execution of roadmap to deliver the experience.
  • Effectively collaborate with the personalization and technical teams to deliver hyper-personalized experiences on site.
  • Create a content strategy for the global website that can also be leveraged in other digital channels and ties into the overall marketing strategy and marketing calendar.
  • Articulate content strategy for exploration vs. conversion, brand vs. product, brand-generated vs. user-generated.
  • Design strategy to address different customer segments.
  • Partner effectively with creative and marketing to brief in assets that bring the product and partner stories to life on the website.
  • Measure performance of assets and strategically leverage assets with different audiences using personalization.
  • Make SEO a true priority to gain authority in necessary areas.
  • Develop best-in-class digital merchandising capabilities with strong tie to brand storytelling.
Requirements:
  • Digital Strategy - shows visionary thinking and demonstrates expert knowledge to solve complex, organization-wide, or externally facing issues.
  • Analytical – can recognize patterns and drive data-based decisions and elevate demand generation practice.
  • Great Partner - strong relationship and consensus building skills.
  • Leadership - Track record of hiring, leading, and training high-performing digital teams.
  • Gifted Communicator - excellent communication skills and the ability to effectively present to senior leadership.
  • Organized - strong organizational and project management skills.
  • Right brain/left brain - Highly passionate, problem solver with strong creative and analytical skills.
  • Storyteller – understands merchandising, content, design, and user experience to create the most compelling presentation possible.
Education & Experiences:
  • 15 years in a digital capacity managing Ecommerce Site Experience and Content strategy.
  • Experience working with Saleforce platform a plus.
  • People Manager.
  • Diversity mindset.
  • Global.

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