Digital Marketing Strategist

6 days ago


Framingham, Massachusetts, United States TJ Maxx Full time
About the Role

We are seeking a highly skilled and experienced Influencer & Social Media Marketing Manager to join our team at TJ Maxx. As a key member of our marketing department, you will be responsible for developing and executing social media and influencer marketing strategies that drive brand awareness, engagement, and sales.

Key Responsibilities
  • Lead the development and execution of social media and influencer marketing strategies to achieve business objectives.
  • Manage a team of social media and influencer marketing professionals to ensure effective execution of marketing campaigns.
  • Collaborate with internal stakeholders, including brand, creative, and media agencies, to develop and implement marketing strategies.
  • Develop and maintain relationships with influencers and social media personalities to promote TJ Maxx's brand and products.
  • Monitor and analyze social media metrics to optimize marketing campaigns and improve brand performance.
  • Stay up-to-date with the latest social media trends, best practices, and industry developments to ensure TJ Maxx remains competitive in the market.
Requirements
  • Bachelor's degree in Marketing, Communications, or related field.
  • 7+ years of experience in digital marketing, with a focus on social media and influencer marketing.
  • Proven track record of developing and executing successful social media and influencer marketing campaigns.
  • Strong understanding of social media platforms, including Instagram, TikTok, Facebook, and YouTube.
  • Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.
  • Ability to analyze data and make informed decisions to optimize marketing campaigns.
What We Offer
  • Competitive salary and benefits package.
  • Opportunity to work with a leading retailer in the off-price market.
  • Collaborative and dynamic work environment.
  • Professional development opportunities to help you grow your career.


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