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Marketing and Referral Specialist

2 months ago

Henderson, Nevada, United States Behavioral Health Solutions Full time
About the Role

We are seeking a highly skilled Marketing and Referral Specialist to join our team at Behavioral Health Solutions. As a key member of our marketing team, you will play a crucial role in driving referrals, enhancing our online presence, and developing marketing materials that resonate with our audience.

Key Responsibilities
  • Social Media Management
    • Develop and execute social media strategies to increase brand awareness and drive engagement.
    • Monitor social media channels for trends, feedback, and opportunities to engage with the audience.
  • Healthcare Referrals
    • Drive referrals for outpatient services by building and maintaining relationships with healthcare providers, and other referral sources.
    • Coordinate outreach efforts to facilities to promote services and establish strong partnerships.
    • Track and report on referral trends, identifying areas for improvement and growth.
  • SEO and Website Traffic
    • Utilize SEO best practices to optimize the company website, increasing visibility in search engine results.
    • Develop and implement strategies to drive traffic to the company website, improving online engagement and lead generation.
    • Analyze website performance metrics and adjust tactics as needed to enhance user experience and search engine rankings.
  • Marketing Materials Creation
    • Design and produce marketing materials, including flyers, brochures, newsletters, and other promotional content.
    • Write clear, concise, and engaging copy for marketing materials, social media posts, and other communications.
    • Ensure all materials align with the company's brand identity and messaging.
  • Customer Service
    • Provide exceptional customer service to referral sources, patients, and their families.
    • Respond to inquiries and requests in a timely and professional manner.
    • Collaborate with internal teams to ensure seamless communication and support for marketing and referral activities.
  • Project Management
    • Manage multiple marketing and referral projects simultaneously, ensuring deadlines are met.
    • Work closely with the executive team to align marketing efforts with company goals and initiatives.
    • Monitor the effectiveness of marketing campaigns and adjust strategies as needed.
Requirements
  • Bachelor's degree in Marketing, Communications, Healthcare Administration, or a related field.
  • 2+ years of experience in marketing, healthcare referrals, or a related role.
  • Strong copywriting and editing skills, with the ability to craft compelling content.
  • Proficiency in design tools such as Adobe Creative Suite, Canva, or similar software.
  • Demonstrated experience managing social media platforms for businesses or executives.
  • Excellent interpersonal and communication skills, with a customer service mindset.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Knowledge of the healthcare industry and referral processes is a plus.
Why Join Us?
  • Opportunity to make a meaningful impact on patient care and outcomes.
  • Collaborative and supportive work environment.
  • Competitive salary and benefits package.
  • Room for professional growth and development.