**Vice President of Creative Strategy**

5 days ago


Étreux, Hauts-de-France, United States Boston Medical Center Full time
Boston Medical Center seeks an experienced Senior Creative Leader to oversee the creative strategy for our Marketing and Communications department. This hands-on role requires a visionary leader who can guide a team of creatives, manage external agencies, and drive best-in-class creative outcomes. Our ideal candidate has a deep understanding of healthcare marketing, a keen eye for design, and excellent leadership skills. This is a unique opportunity to join a dynamic team that is building reputation and making a difference in the lives of our patients and community members. The successful candidate will lead the in-house creative team, manage vendor relationships, and collaborate with internal stakeholders to deliver modern, data-driven marketing solutions. **Key Responsibilities:**
• Set and develop the creative strategy for the overall BMCHS marketing team.
• Lead and inspire a team of 6 individuals, including senior and junior level design experts and video producers.
• Foster a high-performing team environment through recruiting, hiring, and managing highest caliber design and creative professionals.
• Develops creative strategies that support brand positioning, messaging, and creative goals for the BMCHS brand, hospital brands, service lines, and initiatives.
• Oversees measurement of digital and overall marketing initiatives, with a keen eye toward ROI measurement and KPIs.
**Requirements:**
• Bachelor's Degree in Fine Arts, Communications, Design, or similar required.
• Master's Degree preferred.
• 12+ years of creative leadership experience in agency or corporate environment required; 15+ years of experience preferred.
• Excellent visual and verbal communications skills.
• Expertise in Adobe Creative Suite, design tools, and other relevant software.
• Deep understanding of marketing principles supporting the ability to manage a brand's visual identity effectively and to develop impactful marketing programs.
• Extensive portfolio of design and communications projects with measurable results.
• Excellent oral and written communication skills, including presentations; leads meetings and group conversations, conveying authority and respect.
• Motivates and develops team.
• Delegates effectively.
• Demonstrates strategic problem-solving skills and a deep understanding of design to craft compelling ideas that are on-brand and meet business objectives.

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