Marketing Director

2 weeks ago

Miami Florida, United States EBG Full time
{"Job Title": "Marketing Manager", "Job Description": "Key Responsibilities

Develop and manage marketing programs across channels and platforms to support business objectives and advance brand building.

Work closely with the VP of Consumer Marketing to lead, develop, implement, and execute strategic marketing plans for the entire organization to attract potential customers and retain existing ones.

Lead the end-to-end development of a fully integrated marketing strategy across marketing functions, including creative, messaging, merchandising, email, paid media, measurement, and reporting, to support specific partners and marketing objectives aligned with Company goals.

Serve as the marketing relationship manager for EBG's top Travel & Entertainment partners and products, including Broadway, Live Nation, Cirque Du Soleil, Concerts, and Sporting Events.

Develop strategic marketing plans for the T&E partners, along with updates and reporting on new developments with these partners.

Measure and report performance of marketing campaigns and sales to gain insight and assess against goals.

Use KPIs from site and email along with sales data to plan out marketing initiatives for strategic partners and keep abreast of performance metrics to make on-demand decisions.

Partner with the VP of Consumer Marketing on integrated marketing, merchandising, CRM, paid media, reporting, and insights.

Ability to lead and manage a team of Marketing Coordinators to assist in daily tasks.

Provide and present feedback and insight on the performance of marketing campaigns to external partners, tracking all elements of performance and working across teams to optimize.

Work closely with partner managers to build out quarterly marketing plans for specific partnerships.

Conduct research and analysis, translating campaign performance into reports and communication to senior management and key stakeholders.

Partner with creative and content teams to create engaging and compelling creative materials to be used across different marketing channels.

Partner and collaborate with email teams to strategize, build, and implement emails based on partner needs and segmentation strategies.

Build strategic relationships with partners, key industry players, agencies, and vendors.

Coordinates approvals through marketing and external partners.

Responsible for understanding external partner brands, such as brand logo, brand guidelines, experiences, and activations.

", "Company Overview": "EBG is a leading company in the industry, and we are looking for a talented Marketing Manager to join our team.", "Requirements": "Requirements
  • Experience in marketing and brand development.
  • Strong understanding of marketing channels and platforms.
  • Ability to lead and manage a team of Marketing Coordinators.
  • Excellent communication and presentation skills.
  • Ability to work closely with partner managers and external partners.
", "What We Offer": "What We Offer
  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and collaborative work environment.
", "Language": "en-US"}

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