CRM Email Marketing Manager

1 month ago

Ferndale, Michigan, United States Superfeet Worldwide Full time
Why Choose Superfeet Worldwide?

At Superfeet Worldwide, we're not just a workplace - we're a community driven by a deep commitment to positively impact lives. With over 40 years of innovation, we focus on delivering shape and support to enhance the well-being of all individuals. Our brand thrives on a harmonious blend of biomechanical science and technology, a genuine passion for helping people, and an infectious love for fun.

We believe in a well-rounded lifestyle and offer a comprehensive compensation package that includes 100% employer-paid medical, dental, vision, life insurance, and employee assistance program premiums. We support a healthy work-life balance by providing paid holidays, vacations, sick time, and paid opportunities for community volunteering. Moreover, we value our employees' future and offer employer matches for traditional or ROTH 401(k) and a $1,000 annual contribution to the charity of their choice. As an employee, you can also enjoy discounts on our products.

We're seeking a dynamic and results-oriented Global CRM Email Marketing Manager to lead our CRM Email strategy and execution. This individual will be responsible for driving brand engagement and top-line sales through our CRM Email channels. The ideal candidate is a strategic thinker with a deep understanding of customer behavior, data analytics, and email marketing best practices.

Key Responsibilities:

Develop and execute a comprehensive CRM Email strategy aligned with overall business and channel objectives.

Take full end-to-end responsibility to plan and develop Direct-to-Consumer CRM programs to drive consumer loyalty, engagement, purchase, and repurchase.

Deliver top-line sales targets for the channel.

Drive customer retention and increase customer lifetime value.

Analyze and report on program, campaign, and testing results to determine ROI and optimize performance on a weekly, monthly, and quarterly basis.

Own the CRM Email marketing calendar, ensuring timely and impactful campaigns. Develop content and messaging strategies that drive consumer engagement, loyalty, and purchase through increased conversion.

Manage CRM Email campaign performance, including A/B testing and optimization.

Work within the respective CRM platforms to create and launch campaigns on an ongoing basis. Build and send emails based on marketing calendar, targets, and goals.

Analyze customer data to identify trends, opportunities, and target audience segments.

Develop meaningful creative input through briefing documents, partnering with creative teams to develop assets to leverage in CRM communications.

Research and identify email best practices and relevant brand examples within the space for ongoing business growth.

Oversee list management, data hygiene, and compliance with email marketing regulations.

Partner with cross-functional teams to ensure seamless campaign execution.

Requirements:

Ability to build and manage a high-performing CRM Email program

Detailed understanding of planning, developing, and launching broad CRM Email campaigns respective platforms.

Excellent verbal and written communication skills.

Strong leadership and team management abilities.

Proven ability to collaborate with cross-functional teams.

Excellent understanding and heavy use of email marketing platforms and CRM technology, such as DotDigital or Klaviyo.

Strong Analytical skills and proficiency in data analysis tools.

Excellent project management and organizational skills.

Passion for the apparel and footwear industry.

Minimum of 5 years of direct experience in CRM Email marketing, with a proven track record of driving results.

Bachelor's degree in Marketing, Business, or a related field

Experience in the apparel or footwear industry

Experience with marketing automation platforms

Knowledge of analytics platforms: GA4 and Elavar

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