Content Strategist

1 day ago

New York, New York, United States Disqo Full time
Content Strategist

DISQO is the brand experience (BX) platform for understanding every customer experience. Businesses trust DISQO to power better decisions for every customer, touchpoint, and outcome. DISQO's insights, agile testing and advertising measurement products are powered by millions of consumers on the industry's largest opt-in consumer data platform.

At DISQO, we value trust, transparency, and innovation. We invest in our employees and apply a bottom-up management approach, rooted in the concept of servant leadership. We approach each day eager to learn, grow, and make a lasting impact. Best of all, we have fun while doing it

Position Overview:

Do you love writing and analyzing data? Do you want the opportunity to shape and execute award-winning content? If so, DISQO is looking for you.

As a Content Strategist, you will drive DISQO's thought leadership initiatives, including developing and promoting comprehensive reports on the industry's most exciting trends, writing and posting blog articles and social media content, and managing our public relations efforts.

The successful candidate will be highly self-motivated and skilled at what they do, bringing enthusiasm, curiosity, and a willingness to go above and beyond what's asked of them.

Key Responsibilities:

  • Collaborate on content strategy development that aligns with the company's goals and contributes to lead generation, overseeing a strategic editorial calendar that caters to our different customer personas
  • Conceive, research, create, and promote insightful reports on industry trends, market research, and company-specific data.
  • Write and publish engaging and informative blog articles to enhance our thought leadership position, while integrating SEO principles
  • Manage and grow our social media presence on Linkedin, Facebook, and Instagram by crafting compelling content and engaging with our audience.
  • Oversee public relations efforts, including drafting press releases, pitching and coordinating with business and trade media outlets to secure coverage.
  • Manage submissions for product and employer-based awards.
  • Collaborate with internal teams to launch content via paid, earned, and owned channels.
  • Design surveys and work with internal teams on fielding; analyze findings to generate actionable insights and integrate them into content pieces.
  • Monitor and measure the impact of content initiatives and adjust strategies accordingly.
  • Manage the content library on our internal content collaboration space and sales enablement platform

Requirements:

Bachelor's degree in Communications, Journalism, Marketing, or a related field.

Exceptional writing and editing skills with a keen eye for detail and alignment with brand messaging.

Proven experience in content strategy, creation, and writing, and communications strategy and execution.

4-5 years of experience in content development for B2B SaaS technology companies.

Proficiency with using AI tools (e.g. ChatGPT, Claude, Jasper.ai) and the ability to leverage these tools for ideation, content production, and optimizing workflows, while maintaining individuality and creativity.

Strong proficiency in data analysis and the ability to interpret complex data sets.

Strong proficiency in Excel or Google Sheets, including pivot tables, SQL experience a plus

Basic understanding of diverse market research methodologies and data analysis techniques.

Experience with Hubspot or other content management systems (CMS), social media platforms, and project management software such as Asana

Familiarity with basic SEO principles.

Adtech industry experience is a plus.

Excellent organizational and project management skills with the ability to manage multiple projects at once.

Ability to work independently and as part of a team in a fast-paced environment.

Strong interpersonal skills and the ability to build relationships with stakeholders at all levels.

Compensation:

$75,000 - $100,000 a year

This is a structured hybrid role based out of our Glendale, CA or New York, NY offices. Your pay will be determined by your experience, work location, and other applicable factors.

Perks & Benefits:

100% covered Medical/Dental/Vision for employee, 82% for dependents

Equity

401K

Generous PTO policy

Flexible workplace policy

Team offsites, social events & happy hours

Life Insurance

Health FSA

Commuter FSA (for hybrid employees)

Catered lunch and fully stocked kitchen

Paid Maternity/Paternity leave

Disability Insurance

Travel Assistance Program

24/7 Counseling Services offered to Employees

Access to personal and professional growth tools - Calm App & LinkedIn Learning

Note: The benefits noted above are for full time US based employees only.

DISQO is an equal opportunity employer. Discovery, innovation, and growth are possible when we open ourselves to new possibilities, perspectives, and approaches. That's why, at DISQO, we welcome, support, and empower individuals from diverse backgrounds. Exceptional teams are rooted in extraordinary people, each with a unique story and a compelling set of skills. DISQO does not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.

*Recruiting firms that submit resumes to DISQO without first entering into a written contract will not be entitled to any compensation on candidates referred by that firm.

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