Senior Marketing Operations Manager
3 weeks ago
Job Title: Senior Marketing Operations Manager
H&R Block is seeking a seasoned Senior Marketing Operations Manager to drive business growth through data-driven marketing strategies. As a key member of our team, you will leverage your expertise in data management and marketing analytics to query client and operational data, execute targeted marketing campaigns, and ensure compliance with industry regulations.
Key Responsibilities:
- Query client and operational data from various sources to segment clients, execute marketing campaigns, ensure compliance with industry regulations, complete analyses, and answer stakeholder questions.
- Coordinate initiatives with internal customers, technical teams, external agencies, vendors, and other stakeholders.
- Mentor team members to develop their skills and knowledge in marketing data management.
- Identify opportunities for data enhancements to meet evolving marketing needs.
- Maintain thorough documentation of processes, decisions, and issues.
- Evaluate the impact and effectiveness of marketing programs in achieving their stated objectives, including lead flow, lifetime value, and retention.
About H&R Block:
H&R Block's purpose is to provide help and inspire confidence in our clients and communities everywhere. We are a people company first and a tax company second, with a strong focus on innovation and customer satisfaction.
We are committed to diversity and inclusion and are proud to be an equal opportunity employer. We consider qualified applicants regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
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