Digital Advertising Specialist
5 days ago
Job Title: Digital Advertising Specialist
Location: Remote work opportunity
We are seeking an experienced Digital Advertising Specialist to join our team at West Coast Careers. This is a fantastic opportunity to leverage your Amazon advertising skills to drive growth and performance for leading eCommerce clients selling on Amazon.
Salary: $90,000 - $110,000 per year
About the Role:
The Digital Advertising Specialist will oversee and manage Amazon PPC campaigns to deliver results-driven strategies that enhance product visibility, increase sales, and improve profitability on Amazon. The ideal candidate will have deep knowledge of Amazon's advertising ecosystem and the ability to optimize campaigns for maximum return on ad spend (ROAS).
Main Responsibilities:
- Develop, execute, and manage Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP to drive traffic and sales.
- Leverage Amazon DSP to manage programmatic display ads and remarketing strategies to reach new and existing customers.
- Conduct thorough keyword research, create optimized ad copy, and develop advanced targeting strategies to improve ad performance across Amazon.
- Analyze campaign data and track key performance indicators (KPIs) such as CPC, ACoS, ROAS, and more to provide actionable insights.
- Continuously optimize campaigns by using A/B testing, bid adjustments, audience targeting, and other strategies to maximize effectiveness and ROI.
Qualifications:
- 3+ years of experience managing Amazon PPC campaigns, including Amazon DSP, Sponsored Products, Sponsored Brands, and Sponsored Display.
- Strong knowledge of Amazon's advertising ecosystem and best practices for optimizing campaigns across different ad types.
- Proven success in managing Amazon DSP campaigns and using programmatic advertising to reach specific audiences and drive conversions.
- Ability to analyze and optimize campaigns to achieve key metrics such as ACoS, ROAS, and sales growth.
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