Search Marketing Expert

3 weeks ago


Baton Rouge, Louisiana, United States Capital City Press Full time
Job Overview

Estimated Salary: $65,000 - $90,000 per year

We are seeking a highly skilled Search Analyst to join our team at Capital City Press. The ideal candidate will have 1-3 years of experience in SEM and a strong analytical background.

Key Responsibilities:

  • Develop and implement SEM campaigns on Google Ads and Bing to drive traffic and conversions
  • Conduct keyword research and audience analysis to identify optimization opportunities
  • Create compelling ad copy and recommend optimized landing pages to improve campaign effectiveness
  • Track and analyze campaign performance metrics and provide recommendations for improvement

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Business, or Communications
  • Proficiency in Google Ads and Google Analytics
  • Strong analytical skills with the ability to interpret data and make informed optimization recommendations
  • Excellent organizational skills and attention to detail


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