Retail Marketing Specialist
1 month ago
iAnthus Capital Management is a multi-state operator in the cannabis industry, encompassing the full spectrum of cannabis enterprises, from cultivation to processing to retailing. Our mission is to create the most valuable cannabis brands and network of cannabis operations and distribution nationally.
Job SummaryWe are seeking a highly skilled Retail Marketing Specialist to join our team in NJ and NY. The ideal candidate will be responsible for successful execution and optimization of our email, SMS, and promotional campaigns, social media strategy, creation of compelling digital/in-store graphics, and more.
Responsibilities- Develop and execute targeted email and SMS marketing campaigns, including crafting compelling messages, segmentation, scheduling, and monitoring deliverability rates.
- Execute the social media calendar and strategy for NJ and NY, ensuring alignment with our brand's voice and objectives.
- Design digital and in-store graphics to support product launches, promotions, and programmatic ads.
- Regularly report on the performance of marketing initiatives, providing insights and recommendations for improvement.
- Collaborate with the marketing team and cross-functional departments to ensure cohesive strategy development and deployment.
- Manage and facilitate the creation of promotions for retail assets, ensuring the online customer experience aligns with promotions and discounts.
- Bachelor's degree in business administration, marketing, communications, or a related field.
- 1-5 years of experience in marketing, preferably in the cannabis industry.
- Strong knowledge of various marketing and analytics tools, such as Google Analytics, CRM systems, and content management systems.
- Excellent analytical skills and a knack for data analysis.
- Strong written and verbal communication skills.
- Skilled in writing and editing content with an attention to detail.
- Strong prioritization, organization, and project management skills.
- 20 days of Paid Time Off.
- Nine Paid Holidays.
- Paid Sick Leave.
- Paid Parental Leave.
- Medical, Dental, Vision, FSA, HSA, Transit Benefits, and 401(k).
- Employer Paid Short-Term Disability and Life Insurance.
- Wellness Program.
- Employee Assistance Program.
- Ability to work in a growing company where your talents and skills can have a positive impact.
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