Marketing Leadership Role for Spirits Industry Expert

6 days ago


New York, New York, United States Palm Bay International Full time
About the Position

We are seeking a dynamic Marketing Director to lead our Spirits portfolio, specifically Gunpowder Irish Gin, Drumshanbo Irish Whiskey, and Sausage Tree Vodka. This is a key leadership role that requires both marketing and portfolio management expertise.

Job Description

This position will be responsible for developing and executing strategic marketing plans to drive brand performance and sales success. Key responsibilities include:

  • Managing a direct report and collaborating with internal and external creative teams to develop innovative consumer and trade marketing materials
  • Developing and executing 360 marketing programs, including strategy, media, creative, digital, retail, trade toolkits, channel, and customer strategies
  • Leading annual brand plans and budgets, as well as P&L management and supplier financials
  • Partnering with sales on distributor programming and education
  • Overseeing line extensions and new brand launches, including label creation and design, and TTB approvals

The ideal candidate will have a strong understanding of the US 3-Tier system, its laws, and state-by-state route-to-market. They should also have experience with media strategies and tactics, particularly on digital platforms, and be proficient in technology and third-party syndicated data platforms.

Qualifications and Requirements

To be successful in this role, you will need:

  • Bachelor's Degree required; MBA a plus
  • Minimum 7 years' experience in marketing, with Spirits industry experience required
  • Minimum 3 years' experience managing a team
  • Superior organizational skills, detail-oriented, and ability to manage multiple priorities and meet deadlines
  • Strong communication and presentation skills
Salary and Benefits

The estimated salary for this position is $110,000 - $140,000 per year, based on national averages for similar roles in New York City. We offer a competitive compensation package, including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off, and 11 paid company holidays.



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