Marketing Coordinator

2 days ago

Towson, United States American Design Associates, Inc. Full time
Job Overview

We are seeking a highly skilled Marketing Coordinator to join our team at American Design Associates, Inc. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies to promote our company and products to architects, designers, and end-users.

Key Responsibilities
  • Develop and maintain a deep understanding of our products and services to effectively communicate their value to our target audience.
  • Plan, create, and execute marketing campaigns across various channels, including digital, print, and social media, to increase sales and brand awareness.
  • Collaborate with cross-functional teams, including sales and manufacturers, to develop marketing initiatives and support outreach and joint event opportunities.
  • Develop and execute a strategy to increase sales by establishing key relationships with architects, designers, and owners/developers.
  • Act as the primary point of contact for architects and designers seeking information about American Design Associates, providing them with insight into our products and services to secure opportunities.
  • Drive new sales by effectively marketing American Design Associates as a resource to purchasing agents, buyers, facility managers, and project managers.
  • Maintain strong relationships with external partners, vendors, and agencies.
  • Participate in relationship-building industry events, trade shows, associations, and affiliations.
  • Extensively network and research leads, including businesses, real estate brokers, A&D, industry organizations, business journals, industry publications, and the internet.
  • Maintain an accurate and relevant portfolio of American Design projects, solutions, and clients to reference as part of marketing campaigns.
  • Follow up on all leads generated that apply to architects and designers or end-users as appropriate.
  • Initiate and track all opportunities utilizing outside resources and programs, providing accurate monthly and quarterly reports on relationship development and forecast potential project involvement with A&D opportunities.
  • Attend or seek out training opportunities to support growth.
  • Manage marketing budget to maximize ROI and achieve goals.
  • Stay current with industry trends, emerging technologies, marketing conditions, and best practices in marketing.
Requirements
  • Bachelor's degree in business administration, marketing, interior design, or a similar field.
  • 3+ years of commercial furniture industry experience, design firm experience, marketing, or a similar field.
  • Digital marketing and social media management experience.
  • Exceptional interpersonal skills, attention to detail, presentation, and public speaking skills, in addition to being a great listener.
  • Ability to learn and understand industry technology, as well as the client experience and project outcomes.
  • Proficient skills in MS Office (Outlook, Word, Excel, PowerPoint).
  • Desire to work in a collaborative, innovative, and team-oriented environment.
Company Overview

For over 25 years, American Design Associates, Inc. has been a furniture dealer and design firm located in Towson, Maryland. We proudly consider ourselves a Dream Team comprised of experienced project managers, interior designers, service technicians, and an outstanding customer support team. We service clients throughout the Mid-Atlantic region, including Maryland, DC, Virginia, Pennsylvania, Delaware, New York, New Jersey, and beyond. Our success has been achieved through customer satisfaction and our exceptional relationships with our customers and manufacturers. We have the resources and the know-how to provide the best solution for furniture and design to our clients.

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