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Senior Director, Marketing

2 months ago


Towson, United States Sheppard Pratt Full time

Since our founding in 1853, Sheppard Pratt has been transforming care and leading the way, creating a mental health continuum that advances the field on a national level. The marketing and communications team plays a vital role in driving awareness of Sheppard Pratt’s large array of services and managing the organization’s brand and reputation.

What to expect.

You will strategically guide, develop, implement, and evaluate marketing and media plans for the health system and its specialized programs. This position will manage a team focusing on consumer-facing content, digital marketing platforms, and engagement strategy.

Specific responsibilities will include:

  • Overseeing comprehensive marketing campaigns consistent with strategic business priorities and operational goals, and within approved budgets.
  • Employing advanced marketing practices to develop marketing plans and measure/report on performance, including ROI.
  • Utilizing technologies like database marketing, CRM, and marketing automation to drive growth.
  • Managing all digital marketing platforms including social media, blogs, and e-newsletters.
  • Employing SEO keyword analysis and KPIs for planning and measuring impact of created content.
  • Leading the development and execution of brand and brand strategy across all departments, programs, and initiatives.
  • Ensuring content aligns with brand guidelines and achieves objectives.
  • Providing outreach and sponsorship representation either personally or through coordination and direction of assigned staff.
  • Planning and monitoring annual marketing budget.
What you’ll get from us.

At Sheppard Pratt, you can expect:
  • A generous compensation package with comprehensive benefits and ample leave.
  • Retirement savings plan with potential for employer matching contribution.
  • And more
What we need from you.
  • Bachelor’s degree in marketing, communications, or closely related field. A master’s degree is preferred.
  • 10+ years of experience, including proven leadership and excellence in marketing strategy.
  • Health system experience is preferred.


Sheppard Pratt’s mission-driven culture offers an environment where you can explore what motivates you both professionally and personally. Impact opportunities include hospitals, special education schools, residential programs, outpatient centers, and more. Through continuing education, tuition reimbursement, and career development programs, Sheppard Pratt will team with you to facilitate growth opportunities that put your purpose to work.