Strategic Offer Architect
4 days ago
**Overview of a Life Outside for All**
At REI, we believe that every individual deserves to experience the transformative power of nature. As a Senior Strategist – Member Offers, you will play a vital role in our journey to become more customer-centric and drive business growth.
This position sits within our Member & Customer Planning organization as part of the Customer Analytics & Planning team. You will contribute to our success by designing and optimizing member offers that drive valuable behaviors while protecting co-op profitability.
This strategic thinker will be accountable for building offer strategies and associated learning plans. To succeed, you will need to develop deep expertise in customer strategy, offer strategy, and the relationship between member behaviors and short- and long-term business outcomes.
You will create strategic and data-based frameworks for different offer constructs and how they drive incremental outcomes versus impacting margin. Working closely with cross-divisional partners, including Platforms, Marketing, Membership, Merchandising, and the Customer Analytics & Planning team, you will focus on unlocking opportunities through onboarding new capabilities, creating opportunity sizing and business cases, and building out the requirements for effective targeting, testing, and measurement.
This role will support cross-divisional partners in prioritization as needed to ensure the new or revised offers come to life. By adopting a customer-centric and data-first approach to member offer strategy, you will enable the Senior Strategist – Member Offers to contribute to the bottom-line success of REI.
Main Responsibilities:
- Develop business cases / opportunity modeling for potential offers that will drive member acquisition and retention outcomes
- Partner with analysts to understand customer margin impact of offers and/or total offer set
- Create clear learnings and insights from offers, connecting results to changes in customer behavior and topline business outcomes where possible
- Navigate across the organization to understand business goals, collaborate on offer strategy and test design, and help manage a centralized roadmap / pipeline of offer testing priorities
- Act as Subject Matter Expert via close partnership with the Offer Management platform team
Requirements and Qualifications:
- 5+ years of customer-focused program strategy and/or business analysis experience
- 3+ years of experience designing or evaluating loyalty or marketing promotions/offers
- Bachelor's Degree in Business, Marketing, Finance, or similar
- MBA or similar certification
Benefits of Joining Our Team:
- A generous employee discount
- Access to health benefits
- A retirement savings plan
- Accrued time off
Salary Range: $96,400 - $154,300 per year
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