Senior Product Marketing Manager

2 weeks ago

San Jose, California, United States Hewlett Packard Enterprise Development LP Full time
Job Description:

Hewlett Packard Enterprise is seeking a seasoned Product Marketing Manager to drive the success of our HPE Alletra Storage Server product solutions. As a key member of our marketing team, you will be responsible for defining, promoting, and driving demand for our unique Alletra Storage Server solutions.

Key Responsibilities:
  • Develop a deep understanding of the HPE Storage and HPE Alletra product suite.
  • Identify key product and market opportunities and define the go-to-market strategy.
  • Develop messaging and positioning for our products, clearly differentiating them in the marketplace.
  • Execute compelling product launch campaigns, events, and sales enablement activities.
  • Develop marketing tools and collateral such as datasheets, presentation decks, demos, and white papers.
  • Work closely with sales and product teams to develop strategies and programs to drive customer conversion.
  • Use customer and market research to provide inputs into product development, positioning and pricing.
  • Collaborate with other departments (including PR, design, and content) to promote the product.
  • Define, track, and report key metrics to assess market acceptance and to drive product marketing strategy.
Requirements:
  • Bachelor's degree in Marketing, Business, Engineering, or a related field.
  • 10+ years product marketing experience, including offering marketing, segment marketing, partner marketing, market research and customer database/analytics.
  • Agency, sales and/or channel experience.
  • Knowledge and Skills:
    • Knowledge of IT and data storage market.
    • Marketing skills.
    • Strategic planning and forecasting.
    • Project management skills.
    • Analytical skills.
    • Interpersonal skills.
    • Communication skills.
    • Understanding of product lifecycle management.
    • Technical knowledge.
    • Negotiation skills.
    • Leadership skills.
    • Financial skills.
    • Presentation skills.
What We Offer:
  • Health & Wellbeing.
  • Personal & Professional Development.
  • Diversity, Inclusion & Belonging.

Hewlett Packard Enterprise is an Equal Employment Opportunity/Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need.

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