Marketing Analytics Lead
3 weeks ago
This is a highly analytical role that requires the ability to extract actionable insights from complex data sets and communicate findings in a clear and compelling way.
The successful candidate will have a deep understanding of email marketing, database marketing, data integration, and CRM.
- Develop and execute a comprehensive email health and analytics model and strategy that aligns with overall marketing objectives and business goals
- Work closely with our Email Service Provider (ESP), and our internal customer experience & data team to ensure the availability, quality, and accessibility of data required for email reporting and analytics
- Extract actionable insights from complex email data sets
- Drive A/B and multivariate testing initiatives to optimize email content, subject lines, send times, and other key elements and implement advanced testing methodologies
- Collaborate with the marketing team to develop sophisticated, targeted email lists based on customer behavior, customer segments, demographics, and preferences
- Implement advanced segmentation strategies
- Provide senior Marketing leadership and other key stakeholders with reporting and insights
- Proactively identify trends and business opportunities by bringing insight through detailed reporting and analysis which will allow for informed strategy and business development
- Build customer views to understand the impact of Marketing on customers across all stages of the buying lifecycle including New User Acquisition, Engagement/Retention, and Reactivation and the role of each marketing channel throughout the customer journey
- Building & maintaining strong working relationships across departments or teams based on trust and mutual respect
- Communicating technical material with clear data visualization and compelling narrative to a range of audiences to provide insight into the factors impacting business performance
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Marketing Analytics Lead
2 weeks ago
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Marketing Analytics Lead
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Marketing Analytics Lead Position
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