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Data-Driven Marketing Analytics Lead
2 weeks ago
At FOX News Network, LLC, we are seeking an experienced Senior Director of Marketing Analytics & Insights to lead our CRM and direct-to-consumer analytics efforts. As a pivotal member of our team, you will play a key role in driving customer-centric strategies and improving customer engagement and retention.
A Day in the Life
- Develop and implement marketing analytics strategies to support customer retention, engagement, and growth.
- Design and execute CRM campaigns, customer segmentation, and lifecycle analysis.
- Collaborate with marketing, sales, and product teams to integrate data insights into marketing strategies and planning.
- Present findings and recommendations to senior leadership and other stakeholders.
About You
We are looking for a seasoned professional with a strong background in CRM strategies, data analysis, and customer insights. Your ideal skills include domain expertise in direct-to-consumer subscriber businesses, preferably in entertainment. With 10-12+ years of experience in a similar field, you have a proven track record of driving customer engagement and retention.
Your Qualifications
- Bachelor's degree in marketing, statistics, data science, or a related field.
- Expertise in CRM platforms and tools (Braze and Segment preferred), as well as data analysis and visualization tools such as Tableau.
- Strong business acumen and ability to translate data into actionable insights and strategic recommendations.
- Excellent leadership and team management skills, with the ability to inspire and motivate a team.
We Offer
FOX News Network, LLC is committed to fostering a culture where everyone feels welcome and can thrive. We value diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. In addition to a competitive salary and annual discretionary bonus, you will also receive various benefits, including medical/dental/vision insurance, a 401(k) plan, paid time off, and more.