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Data-Driven Marketing Analytics Lead

2 weeks ago


New York, New York, United States FOX News Network, LLC Full time
Job Description

At FOX News Network, LLC, we are seeking an experienced Senior Director of Marketing Analytics & Insights to lead our CRM and direct-to-consumer analytics efforts. As a pivotal member of our team, you will play a key role in driving customer-centric strategies and improving customer engagement and retention.

A Day in the Life
  • Develop and implement marketing analytics strategies to support customer retention, engagement, and growth.
  • Design and execute CRM campaigns, customer segmentation, and lifecycle analysis.
  • Collaborate with marketing, sales, and product teams to integrate data insights into marketing strategies and planning.
  • Present findings and recommendations to senior leadership and other stakeholders.

About You
We are looking for a seasoned professional with a strong background in CRM strategies, data analysis, and customer insights. Your ideal skills include domain expertise in direct-to-consumer subscriber businesses, preferably in entertainment. With 10-12+ years of experience in a similar field, you have a proven track record of driving customer engagement and retention.

Your Qualifications
  • Bachelor's degree in marketing, statistics, data science, or a related field.
  • Expertise in CRM platforms and tools (Braze and Segment preferred), as well as data analysis and visualization tools such as Tableau.
  • Strong business acumen and ability to translate data into actionable insights and strategic recommendations.
  • Excellent leadership and team management skills, with the ability to inspire and motivate a team.

We Offer
FOX News Network, LLC is committed to fostering a culture where everyone feels welcome and can thrive. We value diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. In addition to a competitive salary and annual discretionary bonus, you will also receive various benefits, including medical/dental/vision insurance, a 401(k) plan, paid time off, and more.