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Social Media Coordinator

2 months ago

Las Vegas Nevada, United States Boyd Gaming Full time
Job Overview

The Social Media Coordinator will oversee the management of social media platforms for a selection of Boyd Gaming properties and associated brands, including relevant dining establishments, arenas, and event venues.

Property assignments may vary, typically encompassing 3-5 properties or brands along with their respective venues.

Key Responsibilities
  • Act as the primary contact between the digital marketing team and on-site marketing teams.
  • Develop and implement creative strategies to enhance engagement, grow follower counts, and generate business leads.
  • Exhibit exceptional guest service skills to effectively represent our venues.
  • Manage a flexible schedule that includes evenings, weekends, and potential event attendance.
Core Duties

Boyd Gaming prioritizes innovation, engagement, and outstanding guest service. If you have a passion for social media and thrive in a dynamic work environment, this role may be ideal for you.

  • Create and manage social media calendars across platforms such as Facebook, X, LinkedIn, and Instagram, adhering to best practices.
  • Capture high-quality photography and video content at various properties using provided equipment, including a work phone, DSLR camera, gimbal, microphones, and lighting kit.
  • Analyze social media trends and insights to formulate strategic recommendations for properties, brands, and venues.
  • Collaborate with shared services, digital media, and social engagement teams to set KPIs, establish best practices, and develop content calendars and advertising campaigns.
  • Manage online reputation by actively engaging with social audiences and responding to property reviews.
  • Conduct performance analysis of social media accounts and property reviews, integrating actionable insights into future content strategies.
  • Provide monthly performance reports to marketing leadership and regional marketing directors.
  • Propose advertising strategies and campaigns based on performance metrics, offering actionable insights and creative direction.
  • Regularly visit assigned properties to build strong relationships with marketing teams, supporting them in achieving their objectives.
  • Attend various events and functions to deliver social media support.