Marketing Strategy Lead

2 days ago


Santa Clara, California, United States ServiceNow Full time
**Job Description**

This is a unique opportunity to lead ServiceNow's strategic CXO marketing initiatives targeting Fortune 500 executives. As Marketing Strategy Lead, you will be responsible for developing and executing personalized marketing programs that drive awareness and engagement with C-suite decision-makers.

**Responsibilities**
  • Develop and execute targeted marketing strategies for curated CXO relationships across Fortune 500 accounts, emphasizing personalized touchpoints and executive-specific value propositions.
  • Lead a team of marketing professionals in creating bespoke executive engagement programs, including content development and thought leadership campaigns.
  • Create compelling thought leadership content and experiences resonating with specific C-suite personas (CEO, CIO, COO, CHRO).
  • Orchestrate customized, multi-channel campaigns leveraging digital experiences, exclusive events, and direct marketing approaches.
  • Maintain detailed executive personas and engagement preferences for target CXOs, ensuring all interactions are relevant and valuable.
**Requirements**
  • 12+ years of B2B marketing experience, with at least 5 years focused on executive-level marketing.
  • Proven track record leading CXO marketing programs at enterprise software companies.
  • Strong understanding of enterprise digital transformation, IT strategy, and business technology trends.
  • Experience managing high-performing marketing teams.
  • Exceptional communication and storytelling abilities.
  • Deep knowledge of modern marketing technologies and measurement approaches.
**Salary Range**

The estimated salary for this position is $255,600 - $461,700 per year, based on industry standards and the location of the role. In addition to your base salary, you will also receive equity (when applicable), variable/incentive compensation, and benefits.



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