Marketing Operations Director

3 days ago


Buffalo, New York, United States Centivo Full time
About the Role

We are seeking a Marketing Operations Director to lead and enhance our marketing infrastructure, processes, and analytics.

Key Responsibilities
  • Serve as the primary administrator and owner of HubSpot, overseeing data, lead management, and marketing campaign attribution processes.
  • Manage lead processes, including analytics, attribution, scoring and enrichment, qualification, and dynamic routing across multiple regions, verticals, and segments.
  • Develop and implement marketing operations strategies aligned with overall marketing and business objectives.

The ideal candidate is a strategic thinker with hands-on expertise in marketing operations, technology, and analytics, coupled with proven leadership skills.

Requirements
  • 5-8+ years of experience in marketing operations, including 2+ years in a leadership role managing direct reports.
  • Proficient in HubSpot administration.
  • Strong strategic thinking with the ability to delegate tasks effectively.
  • Excellent interpersonal skills, with the ability to translate business needs into technical processes across marketing, sales, finance, and learning and development teams.

We offer a competitive salary range of $115K - $125K per year.

Headquartered in Buffalo, NY, Centivo is backed by leading healthcare and technology investors.


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