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Creative Services Director

2 months ago

Cincinnati, Ohio, United States Formica Full time
Job Title: Creative Services Manager

The ideal candidate will possess a strong background in creative services, with experience working in a fast-paced environment. They will be a self-starter with excellent interpersonal and communication skills, able to lead with ideas and collaborate effectively with cross-functional teams.

Key Responsibilities:
  • Drive conceptualization and design of marketing solutions from concept to completion for various mediums, including digital, in-store, print, and sales tools.
  • Partner with segment marketing managers, digital teams, and external production partners to develop dynamic photo/video content for digital media campaigns and social platforms.
  • Art direct video and photography shoots for residential and commercial product launches, social media campaigns, and advertising, ensuring on-brand aesthetics and appropriate display of product.
  • Oversee development of all technical documentation, including Product Installation Guides, Samples Catalogs, National Product Guides, and Technical Data Sheets.
  • Assist with corporate trade show activity in partnership with sales, marketing, and Trade Design Manager.
  • Manage vendor relationships for creative services, graphic support, printing, promotional items, and other related services.
  • Ensure brand, campaign, and creative standards are adhered to, maintaining a high standard for creative excellence across mediums.
  • Manage graphic design workload, assigning projects, overseeing timeline progress, and ensuring adherence to critical deadlines using Workfront.
  • Manage one graphic designer, plus a network of external contractors, suppliers, and co-op students/interns.
  • Travel up to 25% of the time (US, Canada, Mexico).
Desired Skills & Experience:
  • BA/BS degree in Graphic Design, Visual Communication, Marketing, or related field.
  • 7+ years of internal creative services/graphic design, interior design/architecture firm, or agency experience required.
  • Proven success in creative concept development, art direction, graphics, and design execution.
  • Experience working across various mediums, including traditional and digital (website, e-campaigns, social, and advertising).
  • Strong understanding of the printing process, color, and quality parameters.
  • Ability to write creative briefs and assess creative work against strategy – based on concept, design strength, and copywriting.
  • Exceptional skills with InDesign, Photoshop, and Illustrator, and Microsoft Office programs. Experience with HTML, photography, and/or video editing a plus.
  • Experience with (or willingness to learn) a project management system (Workfront, BaseCamp, etc.) and a Digital Asset Management system (WebDAM/Bynder, Acquia DAM, Canto, Brandfolder, etc.).
  • Idea-driven leader with excellent interpersonal and communication skills, able to work collaboratively as a member of marketing teams and multiple cross-functional project teams.
  • Organized, detail-oriented self-starter with the ability to prioritize projects, work within short time frames, and meet deadlines.
  • Demonstrated coaching skills and ability to help direct report(s) grow as design practitioners and marketing professionals.
  • Ability and willingness to take on a variety of roles from leader to strategic contributor to tactical implementer in a lean organization with limited support infrastructure.