Digital Marketing Automation Specialist
4 days ago
We are seeking a skilled Digital Marketing Automation Specialist to join our team at Xcel Agency Inc. As a key member of our digital marketing team, you will be responsible for designing and building HTML emails, implementing email marketing campaigns, and managing lead generation efforts. The ideal candidate will have a strong understanding of digital marketing principles, excellent technical skills, and the ability to work independently in a remote setting.
Job Description:
Xcel Agency Inc. is a leading digital marketing agency that specializes in helping global brands increase their online visibility and reach their target audience. Our team of experienced marketers provides a wide range of services, including email marketing automation, social media marketing, search engine optimization, and digital media services. As a Digital Marketing Automation Specialist, you will play a critical role in helping businesses create personalized and targeted campaigns that engage and convert customers.
Responsibilities:
* Design and build HTML emails using custom templates and general email design principles* Implement email marketing campaigns, including A/B testing and delivery optimization* Manage lead generation efforts, including designing forms and landing pages* Create custom data objects and monitor data changes using Custom Object Record Services* Develop dashboards and reporting metrics for all assets and campaigns* Collaborate with business user groups to gather requirements and translate business needs into technical requirements
Requirements:
* Bachelor's degree in Marketing, Communications, or related field* 2+ years of experience in digital marketing, preferably in an agency setting* Strong understanding of digital marketing principles and technologies* Excellent technical skills, including proficiency in HTML, CSS, and JavaScript* Ability to work independently in a remote setting* Strong communication and project management skills
Salary: $80,000 - $110,000 per year (dependent on experience)
Location: Remote, PST time zone
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