Marketing Analyst, Social Media Specialist

2 weeks ago

Washington, Washington, D.C., United States Sparks Group Full time
Job Description

Marketing Analyst, Social Media Job Summary:

Sparks Group is seeking a highly skilled Marketing Analyst, Social Media to join our team. As a Marketing Analyst, Social Media, you will be responsible for monitoring and tracking social media, print, broadcast, and online discussions and content across all platforms to assess conversations regarding the organization's products, services, and brand.

Marketing Analyst, Social Media Responsibilities:

  • Monitoring and tracking social media conversations to assess brand reputation and identify areas for improvement.
  • Developing reports identifying data patterns, insights, and trends to inform online content development and responses to critical events.
  • Collaborating with the Social Response Team to resolve critical conversations and escalate trending conversations and issues to management.
  • Utilizing social media platforms to search, extract, and analyze content to identify opportunities to assist with crisis mitigation and brand protection.
  • Utilizing various software programs to extract, compile, and analyze social media data sufficient to identify patterns and insights.

Marketing Analyst, Social Media Qualifications:

  • Bachelor's degree in a relevant field (journalism, business, communications, marketing, etc.) is required.
  • 3-5 years of professional experience in social media marketing and analysis.
  • Must have demonstrated experience with social media and the ability to use social media, print, broadcasting, online monitoring and engagement tools.
  • Should be conversant in social listening software.
  • Should be able to compile and analyze qualitative and quantitative data, report results, and make recommendations based on the findings.

About Sparks Group:

Sparks Group has been named to Inavero's Best of Staffing Lists for Client and Employee Satisfaction every year since 2012. Founded in 1970, Sparks Group is a full-service staffing and recruiting firm that understands the core values integral to your business. For nearly five decades, we have taken a personalized approach to recruiting and staffing. We specialize in rapidly placing quality talent by cultivating relationships with commercial, federal, and non-profit clients. We connect leading companies and nonprofits with exceptional IT, finance, creative, and administrative talent nationwide.

New job opportunities are listed daily on our website.

This job is Hybrid Remote. Pay Range: Hourly $26.00 to $30.00. We offer several comprehensive benefits packages, including health and life insurance, paid and unpaid time off, and retirement and savings plans to qualifying employees. Download the Sparks Group mobile app from Apple App Store or Google Play.

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protected veteran status.

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