Global Trade Show and Channel Marketing Manager

5 days ago


Black Creek, Wisconsin, United States DANIEL DEFENSE LLC Full time

Daniel Defense LLC is a leading manufacturer of firearms systems and accessories. We are a faith-based organization with a strong commitment to providing top-quality products to our military, law enforcement, and civilian customers.

About the Role:

We are seeking a highly motivated and experienced Global Trade Show and Channel Marketing Manager to join our team. The successful candidate will be responsible for developing and executing go-to-market strategies that drive product validation, consumer product use experience, brand awareness, and revenue growth.

The ideal candidate will have 3-5 years of trade show experience, 3-5 years of channel merchandising experience, and 3-5 years of experience in product marketing or a relevant field. They will possess strong understanding of B2B and/or B2C marketing principles, proven ability to develop and execute go-to-market strategies, excellent written and verbal communication skills, and experience with content creation, marketing automation, and analytics tools.

Key Responsibilities:
  • Develop strategic planning on tradeshow event process pre and post evaluation of success
  • Create channel marketing sales and merchandising materials to support field teams, including display footprint layouts, planograms, visual aids, and swag distribution
  • Work with creative team on best in class presentation representing core brand needs and product display for all tradeshows selected
  • Manage social media calendar needs that align with channel and tradeshow opportunities driving engagement across multiple channels

Additionally, the successful candidate will be expected to participate in the company's efforts to continuously improve in Safety, 6S, Quality, Delivery, and Productivity.

Requirements:
  • Bachelor's degree or related field or equivalent combination of education and experience
  • 3-5 years of trade show experience
  • 3-5 years of channel merchandising experience with consumer products
  • 3-5 years of experience in product marketing or a relevant field
Benefits:
  • Competitive salary: $85,000 - $110,000 per year
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment

The estimated salary for this role is $92,500 per year, based on national averages for similar positions. However, the actual salary may vary depending on the location and other factors.



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