Product Brand Development Manager

4 days ago


Black Creek, Wisconsin, United States DANIEL DEFENSE LLC Full time
About Daniel Defense

We are a leading manufacturer of high-quality weapon systems and accessories. Our mission is to provide top-notch solutions to military, law enforcement, and civilian customers.

Job Summary

We are seeking an experienced Product Brand Development Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategies to enhance our brand presence in the industry.

Key Responsibilities:
  • Brand Strategy: Develop and implement comprehensive brand strategies to increase awareness and equity in the firearms market.
  • Market Research: Conduct research and analyze consumer insights to identify trends and opportunities.
  • Campaign Execution: Plan and execute integrated marketing campaigns across various channels (digital, print, social media, events, etc.).
  • Team Collaboration: Work closely with cross-functional teams to develop compelling brand campaigns and manage product launches.
Requirements:
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience: 5+ years of experience in brand management, marketing, or product marketing within the firearms or related industry.
  • Skills: Strong understanding of firearms market dynamics, customer preferences, and industry regulations. Excellent strategic thinking and analytical skills.
Benefits:
  • Competitive Salary: $80,000 - $120,000 per year, depending on experience.
  • Benefits Package: Comprehensive benefits package, including health insurance, retirement plan, and paid time off.
  • Opportunities for Growth: Opportunities for career advancement and professional development.


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