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Employer Brand Manager – Campaign Design and Creative Specialist

1 month ago

Reading, Pennsylvania, United States Penske Full time
Employer Brand Manager – Campaign Design and Creative

Are you a strategic thinker with a flair for brand creative design? Do you have a strong desire to help an organization attract top talent? We are seeking an Employer Brand Manager - Campaign Design and Creative to join our dynamic Talent Acquisition team.

Key Responsibilities:
  • Create and promote a strong, consistent brand narrative through various mediums.
  • Develop quarterly marketing design concepts that align with business hiring objectives.
  • Collaborate with employer brand leadership, marketing teams, and third-party agencies to oversee the strategic planning, creation, and execution of multi-channel content.
  • Work closely with cross-functional partners and agency creative teams to develop and implement campaigns, career site experiences, and channel-specific creative strategies.
  • Manage asset creation, execution, and performance reporting for each campaign or asset execution.
  • Coordinate media efforts with talent acquisition technology to automate lead and source tracking.
  • Maintenance and enhancement initiatives of career site and key media platforms.
  • Collaborate across department peers that manage recruitment marketing to plan, establish, and oversee Penske's social media presence across platforms.
  • Utilize performance insights and analytics to experiment with new approaches across digital touchpoints.
  • Optimize marketing and communications strategies based on key learnings.
  • Monitor and manage the candidate experience and the company's digital reputation.
Requirements:
  • At least 5 years in leading employer branding and recruitment marketing is required.
  • 2-4 years of experience in campaign design and management is required.
  • Prior experience in Talent Acquisition or Recruiting is a highly preferred.
  • At least 2 years of demonstrated leadership, optimally leading direct reports is highly preferred.
What We Offer:
  • A dynamic and fast-paced work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.
  • The chance to work with a leading transportation provider.

Penske is an Equal Opportunity Employer. We are committed to diversity and inclusion in the workplace.