Programmatic Media Trader

4 weeks ago

Atlanta, Georgia, United States Georgia-Pacific Full time
Programmatic Media Trader Job Description

We are seeking a highly motivated and experienced Programmatic Media Trader to join our team at Georgia-Pacific. As a Programmatic Media Trader, you will be responsible for managing and optimizing programmatic advertising campaigns across multiple channels, including display, online video, connected TV, and other emerging channels.

Key Responsibilities:
  • Develop and execute programmatic strategies that align with business objectives and KPIs
  • Setup and launch campaigns across multiple programmatic channels, including display, OLV, and CTV
  • Analyze campaign data to identify trends and opportunities for optimization, with an emphasis on effectiveness goals, investment efficiency targets, pacing to plan, and driving quality impressions
  • Ensure campaigns are correctly tagged and trafficked while conducting QA on campaigns and identifying issues before pushing live
  • Troubleshoot technical issues with campaigns, DSP, and media partners, ultimately managing through resolution
  • Manage campaign delivery based on investment, CPM, and impression goals as well as other KPIs
  • Share weekly campaign pacing reports and path forward recommendations with Integrated Media Team, Brand Building Team, and Media Agency during weekly status calls
  • Mine campaign data for detailed insights that can translate into actionable next steps on how to optimize across programmatic tactics and partners
  • Collaborate closely with Yahoo DSP, The Trade Desk, Amazon Advertising, and other programmatic partners on what's working and not working with their platforms and areas of opportunity to improve their platforms to help GP sell more, get paid more, or eliminate waste
  • Partner with IMT, BB, and OMD to develop audience targeting strategies and identify new data sources that can improve targeting capabilities
  • Manage programmatic advertising investments, including working dollars and non-working spend
  • Collaborate with cross-functional teams to ensure programmatic campaigns are integrated with broader marketing initiatives
  • Stay up-to-date with industry trends and best practices in programmatic advertising
Requirements:
  • Bachelor's degree
  • Experience with Microsoft Office
  • 1 year of work experience
  • Analytical experience
  • Experience learning new software
Preferred Qualifications:
  • Bachelor's degree in marketing or STEM-focused field
  • Experience with ad tech platforms such as DSPs, SSPs, ad verification, and ad servers

We offer a competitive compensation package, including medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave, and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy, or guideline, and benefits may vary by geographic region.

We are an Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information.

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