Senior Data Analyst

2 days ago


Irving, Texas, United States TPN Full time
About the Role

We are seeking an experienced Senior Data Analyst to join our team at TPN. As a key member of our Growth Sciences team, you will play a critical role in driving our retail strategy and offering through data-driven insights and recommendations.

Key Responsibilities
  • Analyze sales, customer, and market research data specific to physical retail spaces, identifying trends, patterns, and insights that inform business decisions.
  • Merge and correlate data from different sources, including sales, foot traffic, digital marketing, and customer feedback, to create a holistic view of retail performance and opportunities for optimization.
  • Develop and implement advanced analytical models to predict customer behavior, sales trends, and the effectiveness of retail strategies.
  • Collaborate with cross-functional teams, including marketing, sales, and operations, to ensure data insights are effectively integrated into business strategies.
  • Lead the design and execution of A/B testing experiments to evaluate the impact of physical store changes on customer experience and sales.
  • Present complex data findings in a clear and actionable manner to clients, senior management, and stakeholders, supporting strategic decisions with data-driven evidence.
Internal Thought Leadership
  • Champion a data-driven culture by promoting data literacy and providing training and resources across the organization.
  • Work closely with the data scientist and innovation lead on A.I. and machine learning initiatives.
  • Stay abreast of industry trends and advancements in data analytics, applying new techniques and technologies to continuously improve our analytical capabilities.
  • Mentor junior analysts and contribute to the development of the analytics team's skills and knowledge.
  • Stay current and connected to cultural and marketing trends.
  • Document everything thoroughly and elegantly – telling a story using data.
  • Create and maintain a library of case studies, insights, trends, and best practices.
  • Contribute to agency new business projects as needed.
Requirements
  • A BA/BS in an appropriate discipline such as analytics, statistics, mathematics, or computer science (MA/MS preferred but not required).
  • Proven track record (5-7) years of experience in data management and analytics within a corporate or retail environment.
  • Job Type: Permanent, Full-Time.
Salary and Benefits

The expected salary for this role is between $100,000 - $110,000, may vary dependent on geographic location and experience.



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