Digital Marketing Specialist
4 weeks ago
The American Academy of Sleep Medicine is seeking a skilled Digital Marketing Coordinator to enhance our digital presence through effective website development, search engine optimization, and data analytics. This role is responsible for supporting and maintaining our WordPress websites, ensuring SEO best practices, and using digital analytics tools to assess campaign performance.
Responsibilities and Duties
Monitor and update our WordPress website, including creating new pages, editing existing content, and implementing plugins to improve functionality and user experience.
Collaborate with design and IT teams to ensure the website is secure, accessible, and visually aligned with brand standards.
Optimize web pages for performance, load speed, and mobile usability.
Implement and maintain SEO best practices to improve organic search rankings and increase web traffic.
Conduct keyword research and develop strategies to optimize website content, blogs, and landing pages.
Monitor and improve on-page SEO elements such as metadata, tags, and headings, and ensure SEO alignment with all campaigns.
Use analytics tools (Google Analytics, HubSpot, and similar platforms) to monitor website traffic, engagement metrics, and campaign performance.
Generate regular reports to assess the effectiveness of digital strategies and recommend improvements based on data insights.
Requirements
Bachelor's degree in marketing, communications, computer science, or a related field.
Minimum two years of experience with WordPress website management and SEO implementation.
Strong understanding of technical SEO, keyword research, and search engine algorithms.
Proficiency with web analytics tools such as Google Analytics, Google Tag Manager, and HubSpot.
What We Offer
The American Academy of Sleep Medicine offers a collaborative and fun work culture with amazing benefits, including affordable medical & dental coverage, free life & disability insurance, 3 weeks of PTO, 8 weeks PAID parental leave, hybrid work environment, flex-time hours, business casual environment, generous 401(k) plan, flexible spending & dependent care accounts, HRA & HSA supported medical plans with employer contributions, professional development assistance, pet insurance, theft ID coverage, discounted fitness membership, Door Dash meal perks, service recognition and peer-to-peer platform with reward points, weekly 'Wellness Wednesdays' with walk, stretch, and healthy snack breaks, twice daily 'plank breaks', and seasonal staff events.
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