Marketing Director

1 month ago


Boston, Massachusetts, United States Skyword Full time
Job Title: Marketing Manager

At Skyword, we're seeking a highly skilled Marketing Manager to join our Professional Services team. As a key member of our team, you'll play a crucial role in developing and executing marketing strategies that drive business growth.

Key Responsibilities:
  • Collaborate with client stakeholders and subject matter experts to establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and workstreams.
  • Drive the execution of content marketing initiatives from start to finish, leveraging internal support and driving collaboration.
  • Analyze performance data, customer insights, market analysis, and marketing best practices to build successful strategies, complete with formal proposals and recommendations on tactics.
  • Partner with other client agency teams across CRM and social media performance marketing and web teams to design, test, and evolve lead nurturing tactics.
  • Develop creative briefs and guide creative direction to meet objectives for all content, working in partnership with Skyword's creative operations and editorial teams.
  • Gather customer and market insights to inform overall content strategy, leading to increased customer conversions and generating more qualified leads.
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
Requirements:
  • Bachelor's degree or equivalent.
  • 7-10 years of digital marketing experience.
  • 3-5 years of search, social, and content marketing experience.
What We're Looking For:
  • Experience working with digital advertising agencies or consultancies.
  • Strong understanding of the entire marketing ecosystem.
  • Working knowledge of Microsoft Word, Excel, and PowerPoint.
  • Strong organizational skills, written and verbal communication skills.
  • Ability to analyze issues and develop relevant and actionable plans, and recommendations.
  • Ability to build partnerships and foster teamwork in a fast-paced environment.
  • Self-starter approach to work, with an eagerness to take responsibility and consistently exceed objectives.
  • Able to thrive in an entrepreneurial culture.
  • Comfort with technology and the ability to discuss basic Internet technologies with clients.
  • Ability to think strategically and identify and resolve problems, while maintaining a strong customer focus.
  • Able to think outside the box and come up with creative solutions to challenges.
  • Ability to manage time around unexpected situations and/or requests and prioritize workflow by the opportunity.
Why Skyword?
  • A competitive market-based salary.
  • Medical, dental, vision, life, and disability insurance plans.
  • 401(k) Profit Sharing plan.
  • Flexible vacation time.
  • 12 paid holidays.
  • Volunteer days.
  • An open, friendly work environment.

We're committed to building a diverse, equitable, and inclusive organization, and we welcome applications from candidates who bring unique perspectives and experiences to the table. If you're passionate about marketing and eager to grow and develop with our team, we encourage you to apply.


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