Marketing Coordinator, Collaborations

5 hours ago

Greensboro NC USA, United States Kontoor Brands Full time
Job Summary

The Marketing Coordinator, Collaborations & Special Projects will be the marketing point person who oversees the development of marketing plans and assets for our marketing collaborations and special projects. This role will develop and own a consistent marketing GTM process for collaborations, collaborate with cross-functional partners in Design, Merchandising, Sales, PR, Social, & Ecommerce, as well as be the key marketing liaison for the brands and companies we collaborate with.

Responsibilities
  • Develop, implement, and own a consistent process and timeline for the development of marketing assets and plans for collaborations and special collection launches. Creating alignment between brand marketing, ecommerce, sales, and other key cross-functional partners.
  • Partner cross-functionally with design, merchandising, sales, regional leads, licensing, and external partner brand leads & the licensing team. Ensuring internal clarity as it relates to the marketing component of collaborations (both sell-in and consumer sell-through), global alignment with regional leads on their needs & wants, as well as fostering strong relationships with marketing leads on the partner side.
  • For inbound collaborations (those that we own the design and marketing), partner with the creative director to develop marketing assets for many of our collaborations & special projects, from creative concept to photoshoot, post-production, and integrated campaign development. In some instances, delegate to other brand marketing team members, and remain in close collaboration to ensure process and timeline is consistent.
  • For outbound collaborations, be the partner brand POC and help to project manage and disseminate all updates, plans, and assets to our internal team, as well as ensuring the partner brand stays true to our brand and delivers on deadline.
  • Be the brand marketing champion of collaborations & special projects; briefing PR, Social & Ecommerce teams to execute best-in-class collaboration & special project marketing campaigns across paid digital media, organic social, in-store, ecommerce, PR, events, etc.
  • Coordinate & manage budgets - liaise with key partners to align on appropriate budgets by project, invoice processing, budget trackers, production budget management.
Leadership
  • A master communicator, connector, and delegator. Not afraid to lead meetings, delegate tasks, and own timelines and process.
  • Flexible & adaptable. Not flustered by change & able to prioritize multiple, fast-paced workstreams at once.
Requirements
  • Minimum 3-5 years' experience with brand marketing, ideally within the apparel space.
  • Bachelor's degree in marketing, communications, or business or equivalent working experience.
  • Ideal: hands-on photoshoot experience.
  • Excellent verbal and written communication skills.
  • Strong organizational skills: ability to multi-task and prioritize projects and initiatives.
  • Detail-oriented, accurate, and shows an elevated level of initiative; meets all deadlines.
  • Agile with the ability to embrace collaboration.
  • Budget management.
  • Overnight and weekend travel as needed.
Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle and our benefits are crafted with the same care as our products. When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and tuition reimbursement.

Our Kontoor D&I Mission

At Kontoor, we believe that D&I is a key enabler to a culture that empowers us to work with passion and confidence, shaping our brand and future.

Our Kontoor D&I Commitment
  • Create a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.
  • Ensure an equitable environment that attracts & promotes diverse workforce.
  • Foster inclusivity, ensuring employees feel they can bring their whole selves to work.

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