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Business Development Specialist

2 months ago

Edwardsville, Illinois, United States Enterprise Bank and Trust Full time
Job Title:

Marketing Associate

Job Summary:

The Senior Marketing Specialist is responsible for partnering with the internal marketing and sales teams to project manage the creation and updates to materials and experiences to inform and influence local buying decisions and help track and organize marketing metrics to communicate to and deepen alignment with sales leadership and producers.

Key Responsibilities:
  • Create and update sales/product materials by working with regional sales and marketing teams to ensure proper positioning and localization is achieved.
  • Maintain and optimize our CMS by partnering with the internal marketing/sales teams. Responsible for project managing future CMS system enhancements and coordinating meetings with vendors.
  • Build out training materials/workflows in partnership with HR to help deepen understanding of our Sales Enablement platforms including Salesforce.
  • Partner with internal communication and HR teams to write marketing and sales communications including internal newsletters/websites.
  • Coordinate with marketing design and content teams to create campaigns, digital and print advertisements for business-specific needs, events, recognition, and products.
  • Work with the marketing team to ensure consistent branding across all regions and business unit materials by partnering with the broader marketing team.
  • Conduct market research to identify new opportunities and select competitors' marketing and sales activities.
  • Contribute to other marketing and sales collaborative efforts.
Requirements:
  • A team player and self-starter with a high level of personal ownership that acts with a sense of urgency.
  • Excellent communicator with strong technical aptitude who remains abreast of industry/technology trends (to include mobile marketing and social media) and has strong marketing and business acumen.
  • Broad knowledge of social media methodologies and techniques as well as the ability to come up with alternative ideas to leverage technology.
  • Strong presentation skills
  • Strong project management and organizational skills
Preferred Qualifications:
  • MBA
  • Salesforce working experience and technical knowledge
  • Experience reviewing banking forms and documents