Digital Media Specialist
3 weeks ago
Lexus of Nashville is a privately-owned automotive dealership dedicated to providing exceptional customer service and top-notch vehicles. We are committed to building long-lasting relationships with our customers and community partners.
We are seeking a highly motivated and experienced Content and Social Media Specialist to join our marketing team. The ideal candidate will be responsible for developing and implementing effective social media marketing strategies, creating engaging content, and analyzing performance metrics.
Key Responsibilities:
- Develop and implement social media marketing campaigns to increase brand awareness and engagement.
- Create and curate high-quality content for our website, social media channels, and email newsletters.
- Analyze and report on the performance of our social media efforts, making data-driven recommendations for improvement.
- Collaborate with our sales and service teams to ensure seamless integration of marketing efforts.
- Stay up-to-date with the latest social media trends, best practices, and platform changes.
Requirements:
- Minimum 2 years of experience in social media marketing or a related field.
- Strong understanding of Facebook, Instagram, Twitter, YouTube, LinkedIn, and other major social media platforms.
- Excellent written and verbal communication skills, with the ability to create engaging content and presentations.
- Ability to work independently and as part of a team, with a collaborative mindset.
- Familiarity with Adobe Creative Suite, particularly Photoshop, Illustrator, and Premiere Pro.
Compensation:
A competitive salary of $45,000 - $65,000 per year, depending on experience, plus benefits and ongoing training opportunities.
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