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Marketing Coordinator

2 months ago


Chicago, Illinois, United States Middleground It Full time
Position Overview

Middleground is a managed IT service provider dedicated to delivering exceptional services. We are seeking a Marketing Associate to assist in the planning and execution of marketing and promotional initiatives for our organization and our clients.

Key Responsibilities
  • Conduct thorough market research to uncover new business opportunities.
  • Gather and evaluate consumer behavior data, including web traffic and rankings.
  • Generate comprehensive reports on marketing and sales performance metrics, such as conversion rates.
  • Support the organization of promotional events and activities.
  • Collaborate with the team to develop advertising materials.
  • Manage social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
  • Engage in SEO and SEM initiatives to enhance online visibility.
  • Oversee email marketing campaigns and their management.
  • Maintain organized records of marketing metrics and the outcomes of previous campaigns.
  • Prepare regular sales forecasting reports.
  • Monitor and analyze competitors' marketing strategies.
Qualifications
  • Demonstrated experience as a Marketing Associate, Marketing Assistant, or in a similar capacity.
  • Familiarity with digital marketing tools and methodologies.
  • Experience in executing SEO/SEM campaigns.
  • Proficient in computer applications, particularly MS Excel, web analytics, and Google AdWords.
  • Exceptional communication and presentation abilities.
  • Strong analytical skills with a focus on achieving results.
  • Bachelor's degree in Marketing or a related field, or equivalent professional experience.

This is a full-time salaried position. Please submit your cover letter, resume, and portfolio for consideration.