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National Retail Brand Strategist

2 months ago

Santa Ana, California, United States Planet 13 Full time
Job Overview

Exciting Opportunity: We are pleased to announce the establishment of a new lifestyle brand and are in search of an exceptional candidate to fill the role of National Retail Brand Manager.

This position offers a unique chance for individuals passionate about shaping a national brand. The ideal candidate will be based in NV, IL, CA, or FL, and should be prepared for up to 50% travel each month, bringing the vision and expertise necessary to elevate our brand.

Key Responsibilities:

  • Oversee the development, management, and execution of the company's sales strategy across both online and offline platforms.
  • Manage e-commerce operations and the merchandise team for physical retail locations.
  • Ensure a seamless user experience on the website while responding to customer inquiries and assisting with product selection.
  • Optimize product listings with detailed descriptions and high-quality visuals to enhance customer engagement.
  • Collaborate with internal teams to create promotional activities that align with brand strategy and drive sales.
  • Monitor inventory levels and coordinate with suppliers to ensure stock availability.
  • Lead the merchandise department, providing guidance and support to achieve sales and operational goals.
  • Prepare reports and presentations to communicate sales results and performance metrics to stakeholders.
  • Develop and implement digital marketing strategies to drive online traffic and sales, including SEO, SEM, email marketing, and social media campaigns.
  • Analyze website performance and customer behavior to identify areas for improvement.

Qualifications:

The successful candidate will possess a Bachelor's degree from a four-year college or university, or three or more years of related experience. A degree in merchandising, marketing, or a related field is preferred.

Skills Required:

  • Strong analytical skills and the ability to synthesize complex information.
  • Excellent organizational and multitasking abilities.
  • Proficiency in Microsoft Office applications and industry-specific software.
  • Effective communication skills, both verbal and written.
  • Ability to manage and resolve conflicts in a professional manner.

Physical Demands: The role requires the ability to lift and move up to 50 pounds and to perform tasks that involve standing, walking, and reaching.

Work Environment: The work environment is typically moderate in noise level, with occasional exposure to heat.