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Automotive Marketing Specialist

2 months ago


Fruitland, Idaho, United States Steve's Hometown Auto Group Full time
Position Overview

Steve's Hometown Auto Group is seeking a Marketing Manager to enhance our marketing efforts across multiple locations.

This role is primarily based at our dealership, operating on a standard Monday to Friday schedule. While remote work is generally not feasible, some flexibility may be considered.

Key Responsibilities:

  • Crafting and executing marketing initiatives through various channels including traditional, digital, and social media.
  • Supervising promotional content and ensuring adherence to brand standards.
  • Overseeing the annual marketing budget, managing allocations, and analyzing the effectiveness of campaigns.
  • Ensuring compliance with advertising regulations set by manufacturers and state authorities.
  • Coordinating monthly marketing campaigns and events to boost brand visibility and attract customers.
  • Conducting monthly assessments of campaign performance, utilizing data to inform strategic adjustments.
  • Developing grassroots marketing efforts and participating in community and charity events.
  • Creating graphics and managing online advertisements.
  • Interpreting data to assist leadership in decision-making processes.
  • Administering websites, collaborating with third-party vendors, and managing social media platforms.

Essential Skills:

  • Advertising Expertise
  • Brand Management
  • Budget Management
  • Customer Relationship Management (CRM)
  • Campaign Development
  • Client Relations
  • Data Management
  • Graphic Design
  • Digital Marketing
  • Exceptional Organizational Skills

The ideal candidate will possess a minimum of 5 years of experience in advertising, preferably within the automotive sector. This role is perfect for a creative individual who thrives in a dynamic environment and enjoys staying engaged with diverse tasks.

Job Type: Full-time

Compensation: $60,000 - $80,000 annually

Benefits Include:

  • Dental Coverage
  • Health Insurance
  • Paid Time Off
  • Retirement Plan (401K)

Work Schedule:

  • 8-hour shifts
  • Monday to Friday

Work Environment: In-person