Automotive Marketing Strategist

1 week ago

Fruitland, Idaho, United States Steve's Hometown Auto Group Full time
Position Overview

Steve's Hometown Auto Group is seeking a skilled Marketing Manager to oversee marketing initiatives for our automotive dealerships.

This role is primarily based at the dealership location, operating from Monday to Friday. While remote work is generally not feasible, some flexibility may be available.

Key Responsibilities:

  • Crafting and executing marketing strategies across traditional, digital, and social media platforms.
  • Supervising promotional content and ensuring adherence to brand standards.
  • Managing the annual marketing budget, including fund allocation and performance reporting of campaigns.
  • Ensuring compliance with advertising regulations set by manufacturers and state authorities.
  • Coordinating monthly marketing campaigns and events to enhance brand visibility and attract customers.
  • Conducting monthly evaluations of campaign effectiveness, with a focus on data analysis to inform strategic adjustments.
  • Developing grassroots marketing initiatives and participating in community and charity events.
  • Creating graphics and digital advertisements.
  • Utilizing data analytics to support decision-making for management.
  • Overseeing website management, third-party services, and social media engagement.

Essential Skills:

  • Advertising Expertise
  • Brand Management
  • Budget Management
  • Customer Relationship Management (CRM)
  • Campaign Development
  • Customer Service Excellence
  • Data Management
  • Graphic Design
  • Digital Marketing Proficiency
  • Exceptional Organizational Skills

The ideal candidate will possess a minimum of 5 years of experience in advertising, preferably within the automotive industry. This position is perfect for a creative individual who thrives in a dynamic environment and enjoys staying engaged with various projects.

Job Type: Full-time

Compensation: $60,000 - $80,000 annually

Benefits Include:

  • Dental Insurance
  • Health Insurance
  • Paid Time Off
  • 401K Retirement Plan

Work Schedule:

  • 8-hour shifts
  • Monday to Friday

Work Environment: In-person

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