Product Marketing Associate

4 days ago


Phoenix, Arizona, United States Sumitomo Mitsui Banking Corporation (SMBC) Full time
Product Marketing Associate

We are seeking a highly motivated and experienced Product Marketing Associate to join our team at Sumitomo Mitsui Banking Corporation (SMBC). As a key member of our marketing team, you will be responsible for driving the marketing strategy for key financial products, developing a multi-channel marketing plan that will utilize relevant channels to meet acquisition goals.

Key Responsibilities:
  • Develop and execute end-to-end GTM strategy for product areas, including messaging, positioning, launch planning, acquisition channels, and customer adoption.
  • Lead development and execution of ongoing mail/digital customer campaigns and testing initiatives for the target segment.
  • Collaborate with Product teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies to achieve KPIs.
  • Influence internal decision makers with formal recommendations and informal networking through excellent communication.
  • Serve as marketing lead and key liaison with cross-functional teams for creative socialization & approvals including partners from: Product (P&L owners), Research, Legal etc.
  • Develop a detailed understanding of the customer acquisition funnel, personas, and use cases to drive marketing asset development.
  • Define market research and customer intelligence projects with internal teams and agency partners to harvest insights and inform campaigns.
  • Synthesize marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact.
  • Work with marketing team members to connect martech capabilities to marketing possibilities across targeting, creative, and experience journeys that leverage high CX moments.
  • Lead and manage creative processes, working with internal creative teams and agency partners, and writing effective creative briefs to develop breakthrough product messaging across relevant channels, including SEM, paid social, display, and direct mail.
  • Work proactively in an agile environment and identify when to work outside the process in whitespace.
Requirements:
  • 3+ years of marketing experience (preferably in financial services or another heavily regulated industry).
  • Experience marketing new products and/or overseeing product launches.
  • Excellent project management skills with a history of successfully driving projects from inception to completion.
  • Experience in fast-paced growth environments.
  • Experience working in a remote or hybrid environment, with a proficiency for using digital tools to communicate, learn, and drive results.
  • Proficient in Microsoft Office tools and experience using cloud-based documentation.
  • Working knowledge of CMS platforms.
  • Working knowledge of cloud-based customer engagement platforms.
  • Bachelor's degree required.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

Personal Information Collection Notice: This notice contains information under the California Consumer Privacy Act (CCPA) about the categories of personal information (PI) of California residents that SMBC MANUBANK collects and the business or commercial purpose(s) for which the PI may be used. We do not sell PI. More information about our collection and use of PI may be found in our CCPA Privacy Policy at . Persons with disabilities may contact our Customer Contact Center toll-free at (877) 560-9812 to request the information in this Notice in an alternative format.



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