Consumer Insights Director

3 weeks ago

Fairfield, Connecticut, United States Product Ventures Full time

Product Ventures is a brand strategy and design consultancy that specializes in product and packaging innovation for the world's leading brands. As the Research Division continues to grow, we have an exciting opportunity for a skilled research professional to lead our Consumer & Market Research team.

Job Summary

The Consumer Insights Manager will be responsible for planning, coordinating, and executing multiple research projects, managing day-to-day research-related tasks from planning through report delivery. This role will collaborate with other market researchers, industrial and graphic designers, technology and commercialization teams, and have direct contact with research clients throughout a project.

Key Responsibilities
  • Plan and manage qualitative and quantitative research using the appropriate tools, considering project budgets and objectives.
  • Define research objectives that align with client and project goals.
  • Moderate qualitative research, including in-person ethnographies, one-on-one interviews, digital ethnographies, online bulletin boards, video diaries, focus groups, and ideation sessions.
  • Analyze and capture qualitative and quantitative research findings, providing consolidated executive summaries of key learnings.
  • Ensure the design team is briefed on consumer learning to inform, focus, and confirm design directions.
  • Prepare and present research findings to client teams through clear and succinct research reports that provide actionable insights.
  • Assist the VP Consumer Research in preparing research capabilities for prospective clients, including past case studies.
  • Develop and maintain client relationships with current and prospective research clients.
  • Seek out new and manage existing relationships with relevant research suppliers.
  • Maintain and update research contacts databases for research newsletters and mailers.
  • Assist the VP Consumer Research in scouting new and innovative insights solutions, staying up-to-date on emerging research tools and trends in the market.
Requirements
  • 7+ years of experience in marketing research, preferably in CPG.
  • A degree in marketing research, marketing, or social sciences, with an MBA a plus.
  • Experience in executing qualitative research, with some quantitative experience preferred.
  • Experience moderating consumer sessions with RIVA or equivalent moderator training.
  • Fluency in MS Office, with Miro experience a plus.
  • Able to present work in an articulate, enthusiastic, and professional manner.
  • Naturally inquisitive, with a knack for uncovering insights and patterns.
  • Ability to multitask and work quickly and efficiently in a fast-paced office environment.
  • Collaborative mindset, with a willingness to work on a cross-functional team.

$95,000 - $120,000 a year

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