Digital Marketing Strategy Lead

4 weeks ago


Rochester, New York, United States CEIPAL Full time
Oversee Digital Marketing Efforts

About CEIPAL

We are a rapidly growing SaaS company in the Human Capital Management (HCM) domain, serving over 1600 clients globally. Our platform is fast becoming the de-facto solution for Recruitment and Staffing firms in the US and across the globe.

Key Statistics:

  • Serving ~20,000 recruiters a day across the globe
  • Supporting ~60,000 employees
  • With offices in Rochester, NY, and development and sales offices in Hyderabad, Chennai, and Noida, India
  • 120 Employees globally & growing at a rapid pace
  • Well capitalized with funding from multiple, reputed PE firms across North America

Digital Marketing Manager Position Overview

We are seeking an experienced Digital Marketing Manager to drive our digital marketing strategy and execution. As a key member of our team, you will play a crucial role in shaping our online presence and driving business growth.

Responsibilities:

  1. Develop and execute a comprehensive digital marketing strategy, including budget allocation and channel selection
  2. Manage and oversee the company's digital marketing efforts, including SEO, PPC, Paid Social, Email, re-marketing, and software review sites
  3. Conduct market research and analyze competitor campaigns to stay ahead of industry trends
  4. Build targeted demand generation campaigns focusing on multiple markets, industries, company sizes, and geographic regions
  5. Collaborate with cross-functional teams to ensure seamless execution and optimal results

Requirements:

  • 5+ years of experience in online marketing demand generation
  • Expert understanding of conversion rate optimization strategies and techniques
  • Aptitude for seeing the big picture and determining the right mix of demand generation strategies
  • Excellent knowledge of technical, on-, and off-page SEO strategies
  • Proven success in developing and implementing demand generation and conversion optimization strategies for various stages of the marketing funnel
  • Expertise in managing Hubspot, including report generation, workflows, forms, and conversion tracking
  • Experience in configuring and using Google Analytics to analyze online behavior and define lead conversion paths

Salary Range: $110,000 - $140,000 per annum, depending on experience.



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