Senior Marketing Manager

2 weeks ago


Woonsocket, Rhode Island, United States CVS Health Full time
About CVS Health

CVS Health is a leading healthcare company that is dedicated to delivering enhanced human-centric healthcare for a rapidly changing world. Our purpose is to bring our heart to every moment of your health, and we are committed to making healthcare more personal, convenient, and affordable.

Job Summary

We are seeking a Senior Marketing Manager - Account Services to join our team. In this role, you will oversee CVS Retail Front Store advertising and marketing communications programs on behalf of our Marketing Strategy partners. You will work closely with Marketing Strategy, Media, and Creative teams to ensure that campaigns are tailored to media objectives and media plan design, and that creative adheres to channel best practices and is designed for the environment and objectives.

Responsibilities
  • Embrace the Account Management function in the CVS Health internal advertising agency, bringing best practices from creative/digital agency ways of working
  • Build relationships and partner with Marketing Strategy, Media, Creative, and Project Management teams to mobilize the integrated team towards high-caliber work that meets objectives and drives overall performance of the in-house agency
  • Partner with Marketing Strategy, Media, and Creative Strategist disciplines to ensure that briefs are tailored to media objectives and media plan design, and work closely with Creative teams to ensure that creative adheres to channel best practices and is designed for the environment and objectives
  • Lead the development of multi-channel campaigns from helping define objectives to the flawless execution of asset development for paid and owned media
  • Maintain a strong understanding of CVS Brand and business and advocate for work that drives results
Requirements
  • 5+ years of relevant work experience in account management role at a high-performing advertising or digital agency, including communications strategy, account management, consumer research, and journeys
  • 5+ years of experience with paid media planning and trafficking, including complex DCO efforts
  • Passion for the power of great creative and ability to inspire and advocate for it; strategically oriented
  • Well-versed in video and digital production and workflow; experience with creative rotations, talent management, and trafficking of assets for paid media
  • Deep understanding of social media platforms, digital environments, and experience with content development
  • Ability to multi-task, prioritize, communicate effectively across integrated teams, and problem-solve in a dynamic environment
  • Proactive, detail-oriented, thorough, collaborative team player
  • Advanced proficiency with Microsoft Office
What We Offer

CVS Health offers a comprehensive benefits package, including medical, dental, and vision benefits, 401(k) retirement savings plan, Employee Stock Purchase Plan, fully-paid term life insurance, short-term and long-term disability benefits, and numerous well-being programs. We also offer education assistance, free development courses, CVS store discount, and discount programs with participating partners.

Candidates with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws. We are an equal opportunity and affirmative action employer, and we do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.



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