Social Media Manager

19 hours ago

Washington, Washington, D.C., United States The Executive Leadership Council Full time
Job Overview

The Executive Leadership Council is seeking a highly skilled Social Media Manager to join our Communications & Marketing team in our Washington, DC office. As a key member of our team, you will be responsible for growing our online presence and engagement with our online communities, and increasing our brand value by elevating our unique ability to create a sustainable Black C-Suite pipeline in corporate America.

Key Responsibilities
  • Develop and implement a comprehensive social media strategy to raise The ELC's profile on current and emerging social networking platforms.
  • Create daily, compelling content, maintain and provide technical oversight and analytics for The ELC's social media platforms, including contributing content to our membership application, My ELC.
  • Design and execute regular social media campaigns that are tailored to ELC's audiences, leveraging best practices, emerging trends by platform, data and analytics.
  • Define KPIs and KRAs for all social media campaigns.
  • Utilize social media measurement and monitoring tools to evaluate the effectiveness of our strategy and recommend additional initiatives for engagement and member adoption.
  • Report performance of all social media campaigns and assess against goals for efficient ROI and KPI management.
  • Perform regular audits to assess accuracy and effectiveness of social media content across platforms.
  • Maintain overall brand consistency and ensure timeliness of social media content updates.
  • Coordinate all aspects of day-to-day community engagement on our social media channels.
  • Ideate on content with cross-functional staff for The ELC's members-only platform, My ELC.
  • Provide reasonable responsiveness to ELC's Communications inbox and cascade cross-functional information.
Requirements
  • A Bachelor's Degree in Marketing, Communications, Public Relations, or another relevant academic discipline.
  • A minimum of 3-5 years progressive responsible experience in creating social media content.
  • A minimum of 2-4 years of progressive responsible experience in creating & executing social media & digital marketing strategies.
  • A minimum of 1-2 years of progressive experience in organic & paid social media campaign strategy and execution from organizational growth, visibility, and engagement.
Competencies

The ideal candidate will possess the following competencies:

  • Marketing Operations: Applies a strong understanding of the required reporting for different marketing functions and for the organization's Key Performance Indicators (KPIs).
  • Campaign Planning & Execution: Assists in the development of product, service, or organizational content by editing and displaying it in an intriguing format.
  • Communication & Interpersonal Effectiveness: Effectively and appropriately interacts and communicates with others to build positive, constructive, professional relationships.
  • Problem Solving & Decision-Making: Identifies problems and uses logical analysis to find information, understand causes, and evaluate and select best possible courses of action.
  • Creativity & Innovation: Thinks beyond the confines of traditional models to recognize opportunities and find new and better ways of doing things.
  • Resilience & Managing Uncertainty: Adjusts thinking and behavior in order to adapt to changes in the job and work environment with limited stress.
  • Customer Focus: Identifies, considers, prioritizes, and takes action on the needs of both internal and external customers.
  • Technology: Proficient with Microsoft productivity suite, Adobe Design Suite, Social Media management platforms, and other functional software relevant to area of responsibility.

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