Web Designer

4 weeks ago

Reston, Virginia, United States Wisconsin Historical Foundation, Inc. Full time
Job Summary

The Wisconsin Historical Foundation, Inc. is seeking a skilled Web Designer to join our team. As a key member of our Digital Experience team, you will be responsible for improving the user interface and design of our website, with a focus on marketing and communications initiatives.

Key Responsibilities
  • Update, maintain, and improve webpage content, layout, and user experience across various society web holdings based on marketing, communication priorities, and society goals.
  • Maintain adherence to brand standards, including typography, photo style, colors, etc., to ensure brand identity and message consistency across web platforms.
  • Review and understand relevant market research findings, web best practices, and industry standards to apply to society web strategies and optimize the web experience to deliver on key marketing KPIs.
  • Work closely with internal and external front- and back-end developers to plan for and implement digital user experience elements.
  • Consult with owners and stakeholders to understand project goals, explain research into improving site usability, establish expectations and processes, and complete projects with thorough review.
  • Leverage usability testing frameworks and facilitate testing websites for various users across different browsers and devices to ensure page elements are present and functional when the site goes live and suggest improvements to user experience.
  • Advocate for the digital user experience in the development of marketing strategies to grow the society's audience and market all society services.
  • Monitor web for improvements to accessibility, responsiveness, and advocate for others to follow best practices in accessibility when editing web pages.
  • Create and prototype wireframes, sitemaps, and customer processes through various web experiences to improve usability of society web experience.
  • Follow CSS and HTML design standards and components when building and maintaining webpages.
  • Leverage analytics and accessibility tools to enhance the user experience and facilitate user research.
  • Develop reusable design elements and templates using existing guidelines for look, layouts, contents, and interface elements.
  • Edit specialized content and design custom-made styling and functionality as requested.
  • Supervise interns as necessary.

Requirements
  • Strong design skills with experience in web and user-interface design, multimedia design, content management, and multimedia programming and technology.
  • Experience working with data display, responsive design, and front-end web development.
  • Experience with UI and UX design for various workflows and journeys.
  • Experience composing pages and determining where to locate page elements and how to balance the overall look and flow.
  • Experience with image editing, including cropping, resizing, color correction, and optimization of images for desktop or mobile browsers.
  • Experience with HTML, CSS, PHP, JavaScript, jQuery, and Java software and systems.
  • Strong copy-writing skills.
  • 1-3 years of related experience.

Preferred Qualifications
  • Collaborative mindset and ability to work in a team environment.
  • Ability to think strategically and translate vision into action plans.
  • Ability to thrive in a fast-paced environment.
  • Strong attention to detail.
  • Ability to align project goals with end-user interactions.
  • Strong analytical skills and the ability to analyze data.
  • Familiarity with accessible web design standards.
  • Experience creating mock-ups and wireframes.
  • Familiarity with typography principles.
  • Familiarity with testing for creative optimization.

Education
This position requires a minimum of an associate's degree in a related field, such as applied science in web graphic design or another similar field (or equivalent experience).

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